Content Strategist

The Custom Group of Companies • Contract • New York, NY, US • 6h ago

Content Strategist - Healthcare

Location: 100% Remote – Candidates must work in the CST or EST time zone

Rate: $60.00 per hour - 30 hours a week

Duration: 6+ months

Required Skills:

5–7 years of digital content strategy, content design, UX writing, or digital content creation experience
Digital content strategy and user-centered content development
UX writing and content design, including headlines, body copy, CTAs, and microcopy
Drupal and Airtable familiarity
SEO and content discoverability
Content testing, A/B testing, and experimentation
Analytics and performance measurement
User research and user-centered design
Accessibility standards
Cross-functional collaboration
Project and priority management
Stakeholder communication
Exceptional written and verbal communication skills
Healthcare experience is preferred
A portfolio demonstrating relevant digital content strategy and UX writing work is required

Responsibilities:

Develop and execute digital-first content strategies for care seekers, healthcare professionals, and researchers.
Create, update, and optimize content across digital experiences to ensure it is clear, accessible, user-centered, and aligned with organizational goals.
Partner with Marketing and Communications teams to shape user journeys for new and evolving digital experiences.
Create compelling messaging frameworks, headlines, body copy, microcopy, content structures, and calls to action.
Lead and support content testing, A/B testing, and experimentation to improve engagement and the user experience.
Use qualitative and quantitative data, user research, analytics, and performance measurements to guide content decisions and continuous optimization.
Apply SEO, content governance, accessibility, and UX standards to improve discoverability and usability.
Simplify complex, technical, scientific, or healthcare information for different audiences.
Establish and evolve content standards, best practices, and scalable approaches across digital platforms.
Collaborate with designers, developers, marketers, product managers, subject-matter experts, and other stakeholders.
Independently manage complex projects and multiple priorities while balancing strategic planning with detailed content development.
Portfolio Requirements:
The portfolio should clearly demonstrate:
The ability to define a content problem, target audience, goals, and strategic approach
Strong UX writing and content design, including headlines, body copy, CTAs, microcopy, and content structure
Examples of identifying and solving content or user-experience challenges
The use of analytics, user research, A/B testing, or experimentation to improve content
An understanding of SEO, search behavior, and content discoverability
User-centered thinking and evidence that user needs or behavior influenced content decisions
The ability to simplify complex, technical, scientific, or healthcare information
Measurable results, key learnings, or evidence that the work improved the user experience or achieved business goals