The Sauna Place is a fast-growing luxury sauna and home wellness company. Under new ownership over the last two and a half years, we have tripled sales, expanded our in-house brands, and built the foundation for a much larger national business. We made the 2024 Inc. 5000 list and are scaling toward a $100M+ business over the next few years.
We design, build, and sell premium saunas, steam rooms, cold plunges, and full wellness spaces across three brands: The Sauna Place, Heritage Sauna, and Cedro Custom, our custom line crafted in Tennessee.
We sell products people have to feel to believe. Right now, most of what a customer sees before they buy is a spec sheet and a stock photo. The reason our content has been thin is that nobody has been standing next to a sauna with a camera. We are building an in-house studio to fix that. You are the person who builds it.
THE OPPORTUNITYYou will stand up and run Sauna Studio, our internal creative production function. Photo, video, product content, and the channels that carry it.
You are our first marketing hire based on-site at HQ, sitting with the product, the builds, and the crew who make them. That is deliberate. We have a warehouse full of real saunas, a workshop turning out custom Cedro builds, and products going out the door every week. Almost none of it has been on camera yet.
This is a hands-on job. You are shooting, editing, and shipping weekly, not briefing an agency. In exchange you get a funded studio, real ownership of what we make, and the first seat in a creative function we intend to grow around you.
Where this goes: you start as a senior individual contributor. As the studio proves out, this becomes a creative leadership role with a team and a title to match. We are building toward that deliberately over time.
A NOTE FROM JO, OUR VP OF GROWTHI read every portfolio myself. Not a screener, not a recruiter. I will be your closest partner here. I bring the calendar, the commercial context, and strong opinions, and I want you to push back on them. I am hiring for craft rather than compliance because we already have the vision. What I need is someone better than me at making it real.
If that sounds like the job you have been waiting for, show me the work.
WHAT YOU'LL OWN- Sauna Studio. Our in-house production capability. Photo, video, lifestyle, workshop footage, product detail. Built from zero with a funded gear and space budget.
- Creative execution. Standards, process, quality bar, and the final call on whether the work is good enough to ship.
- Product content. Our in-house and Heritage inventory gets complete asset packages: imagery, video, and the story that makes a sauna make sense to someone who has never sat in one.
- YouTube, end to end. Strategy, production, publishing, and performance. This is the channel we are betting on.
- Social content strategy. You take the marketing calendar and turn it into platform content. Which formats, which cadence, what we test, what we learn.
- Video and photo production. Short-form, long-form, workshop and education content. Scripted, shot, and cut in-house.
- Organic performance. You are accountable for whether the content you make moves people toward buying, not for reach on its own.
WHAT THIS ROLE IS NOTWe are being specific so the right person applies:
- You will not manage a creative team on day one. That comes later, and we mean it.
- You will not be our in-house graphic designer. Email graphics, banners, and print sit elsewhere.
- You will not manage agencies. This role exists because we want the work made in-house.
- You will not run social community management or comment moderation.
WHAT SUCCESS LOOKS LIKEFirst 180 days:
- Studio space, gear, and production workflow operational by day 60
- One to two strong YouTube videos per week, produced in-house by month three
- Complete photo and video asset packages built out across our in-house and Heritage inventory, with top sellers done
- A regular stream of workshop and build content: on-site builds, showroom builds, custom kits, and the craft behind them
- The paid media team has a steady supply of fresh creative to test, instead of waiting on it
- Someone can land on a product page and understand what they are buying without reading a spec sheet
TOOLS YOU'LL WORK WITH- Camera, lighting, and audio kit, yours to spec and buy
- Adobe Creative Cloud or DaVinci Resolve
- YouTube Studio and native social platform tools
- Shopify, for product page content
- ChatGPT, Claude, and generative creative tools
We treat AI as a way to move faster on things you already understand deeply. We expect you to have opinions about where it belongs in a creative pipeline and where it does not.
YOU'LL THRIVE HERE IF YOU- Are the best creative on someone else's team right now, and want the execution to be yours
- Have a point of view about craft and are willing to argue for it
- Get energy from building something that does not exist yet
- Like a scoreboard. You want to know whether the work performed
- Want a workshop, a warehouse, real product, and the gear to shoot it properly
REQUIREMENTS- 5+ years hands-on in content creation, with work you can show us
- Real editing chops. Video first, photo close behind
- Content project management. You have run production calendars, not just appeared on them
- YouTube and social ownership with results you can point to beyond follower counts
- Hands-on experience using AI tools in a creative workflow
- Able to work on-site in Cookeville, TN
Strongly preferred:
- Comfortable on camera. A host-led channel beats a faceless one, and we would rather that host be you
- Experience building a studio or content function from scratch
- DTC or high-ticket retail experience, where buyers take weeks to decide
- Shopify familiarity, especially product page content
- Experience producing for organic and paid out of the same pipeline
- Wellness, home improvement, woodworking, or outdoor lifestyle content background
WHO YOU'LL WORK WITH- VP of Growth, your manager and creative counterpart
- Head of Online Experience, on product page content and site merchandising
- Head of Performance, on creative for testing/promoting
- Warehouse and build crew, for filming product and builds
- Founder and product leadership, for brand voice and category expertise
COMPENSATION AND BENEFITS- Base salary $100,000 to $125,000 depending on experience
- Inclusion in the company-wide annual performance bonus
- Planned $45k first-year studio budget for gear, space, and setup needs
- Relocation support if needed
- Medical, dental, and vision coverage
- 401(k) with 4% company match
- Paid time off + personal sauna use, showroom access, and employee pricing
LOGISTICS- On-site in Cookeville, TN. Once the studio is running, editing days can flex with VP approval
- Reports directly to the VP of Growth
- Senior individual contributor at hire, with a path to creative leadership as the function grows
- Start date: ASAP
HOW TO APPLYSkip the resume-first approach. Email me directly at Jo@saunaplace.com or through our tally link (https://tally.so/r/EkR8jL).
- Three pieces you made that performed. Links, plus briefly explain for each on why it worked.
- One answer: what would you shoot in your first 30 days on our floor, and why?
If you read this and started planning the first shoot in your head, apply this week.
