The Sauna Place is a fast-growing luxury sauna and home wellness company. Under new ownership over the last two and a half years, we have tripled sales, expanded our in-house brands, and built the foundation for a much larger national business. We made the 2024 Inc. 5000 list and are scaling toward a $100M+ business over the next few years.

We design, build, and sell premium saunas, steam rooms, cold plunges, and full wellness spaces across three brands: The Sauna Place, Heritage Sauna, and Cedro Custom, our custom line crafted in Tennessee.

We sell products people have to feel to believe. Right now, most of what a customer sees before they buy is a spec sheet and a stock photo. The reason our content has been thin is that nobody has been standing next to a sauna with a camera. We are building an in-house studio to fix that. You are the person who builds it.

THE OPPORTUNITY

You will stand up and run Sauna Studio, our internal creative production function. Photo, video, product content, and the channels that carry it.

You are our first marketing hire based on-site at HQ, sitting with the product, the builds, and the crew who make them. That is deliberate. We have a warehouse full of real saunas, a workshop turning out custom Cedro builds, and products going out the door every week. Almost none of it has been on camera yet.

This is a hands-on job. You are shooting, editing, and shipping weekly, not briefing an agency. In exchange you get a funded studio, real ownership of what we make, and the first seat in a creative function we intend to grow around you.

Where this goes: you start as a senior individual contributor. As the studio proves out, this becomes a creative leadership role with a team and a title to match. We are building toward that deliberately over time.

A NOTE FROM JO, OUR VP OF GROWTH

I read every portfolio myself. Not a screener, not a recruiter. I will be your closest partner here. I bring the calendar, the commercial context, and strong opinions, and I want you to push back on them. I am hiring for craft rather than compliance because we already have the vision. What I need is someone better than me at making it real.

If that sounds like the job you have been waiting for, show me the work.

WHAT YOU'LL OWN

Sauna Studio. Our in-house production capability. Photo, video, lifestyle, workshop footage, product detail. Built from zero with a funded gear and space budget.
Creative execution. Standards, process, quality bar, and the final call on whether the work is good enough to ship.
Product content. Our in-house and Heritage inventory gets complete asset packages: imagery, video, and the story that makes a sauna make sense to someone who has never sat in one.
YouTube, end to end. Strategy, production, publishing, and performance. This is the channel we are betting on.
Social content strategy. You take the marketing calendar and turn it into platform content. Which formats, which cadence, what we test, what we learn.
Video and photo production. Short-form, long-form, workshop and education content. Scripted, shot, and cut in-house.
Organic performance. You are accountable for whether the content you make moves people toward buying, not for reach on its own.

WHAT THIS ROLE IS NOT

We are being specific so the right person applies:

You will not manage a creative team on day one. That comes later, and we mean it.
You will not be our in-house graphic designer. Email graphics, banners, and print sit elsewhere.
You will not manage agencies. This role exists because we want the work made in-house.
You will not run social community management or comment moderation.

WHAT SUCCESS LOOKS LIKE

First 180 days:

Studio space, gear, and production workflow operational by day 60
One to two strong YouTube videos per week, produced in-house by month three
Complete photo and video asset packages built out across our in-house and Heritage inventory, with top sellers done
A regular stream of workshop and build content: on-site builds, showroom builds, custom kits, and the craft behind them
The paid media team has a steady supply of fresh creative to test, instead of waiting on it
Someone can land on a product page and understand what they are buying without reading a spec sheet

TOOLS YOU'LL WORK WITH

Camera, lighting, and audio kit, yours to spec and buy
Adobe Creative Cloud or DaVinci Resolve
YouTube Studio and native social platform tools
Shopify, for product page content
ChatGPT, Claude, and generative creative tools

We treat AI as a way to move faster on things you already understand deeply. We expect you to have opinions about where it belongs in a creative pipeline and where it does not.

YOU'LL THRIVE HERE IF YOU

Are the best creative on someone else's team right now, and want the execution to be yours
Have a point of view about craft and are willing to argue for it
Get energy from building something that does not exist yet
Like a scoreboard. You want to know whether the work performed
Want a workshop, a warehouse, real product, and the gear to shoot it properly

REQUIREMENTS

5+ years hands-on in content creation, with work you can show us
Real editing chops. Video first, photo close behind
Content project management. You have run production calendars, not just appeared on them
YouTube and social ownership with results you can point to beyond follower counts
Hands-on experience using AI tools in a creative workflow
Able to work on-site in Cookeville, TN

Strongly preferred:

Comfortable on camera. A host-led channel beats a faceless one, and we would rather that host be you
Experience building a studio or content function from scratch
DTC or high-ticket retail experience, where buyers take weeks to decide
Shopify familiarity, especially product page content
Experience producing for organic and paid out of the same pipeline
Wellness, home improvement, woodworking, or outdoor lifestyle content background

WHO YOU'LL WORK WITH

VP of Growth, your manager and creative counterpart
Head of Online Experience, on product page content and site merchandising
Head of Performance, on creative for testing/promoting
Warehouse and build crew, for filming product and builds
Founder and product leadership, for brand voice and category expertise

COMPENSATION AND BENEFITS

Base salary $100,000 to $125,000 depending on experience
Inclusion in the company-wide annual performance bonus
Planned $45k first-year studio budget for gear, space, and setup needs
Relocation support if needed
Medical, dental, and vision coverage
401(k) with 4% company match
Paid time off + personal sauna use, showroom access, and employee pricing

LOGISTICS

On-site in Cookeville, TN. Once the studio is running, editing days can flex with VP approval
Reports directly to the VP of Growth
Senior individual contributor at hire, with a path to creative leadership as the function grows
Start date: ASAP

HOW TO APPLY

Skip the resume-first approach. Email me directly at Jo@saunaplace.com or through our tally link (https://tally.so/r/EkR8jL).

Three pieces you made that performed. Links, plus briefly explain for each on why it worked.
One answer: what would you shoot in your first 30 days on our floor, and why?

If you read this and started planning the first shoot in your head, apply this week.

The Sauna Place

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Head of Sauna Studio