Digital Marketing & Growth Manager
JORDE | Part-Time or Full-Time | Remote / Hybrid
JORDE is looking for a Digital Marketing & Growth Manager to join our small but growing team.
We’re a women’s outdoor fashion brand inspired by the world of vintage ski style and shaped by our home in Stowe, Vermont. Our goal is to create pieces that feel elevated, nostalgic, and modern all at once — and to build a brand world that feels just as distinct. We’re looking for someone who gets excited about helping bring that world to life across our digital channels.
This role will own three major areas of JORDE’s marketing: social media, Klaviyo email/SMS, and Meta advertising.
We’re intentionally keeping the role flexible. It could be part-time or full-time depending on the person, their experience, and the scope they’re excited to take on. You do not need to be based in Vermont, although being local to Stowe is definitely a bonus.
What You’ll Own:
Social Media
- Help plan and manage JORDE’s organic social presence across Instagram, TikTok, and other relevant channels
- Build out a consistent content calendar around launches, campaigns, events, and everyday brand storytelling
- Write captions and help translate the JORDE voice across social
- Schedule and publish content
- Stay on top of trends while knowing which ones actually make sense for the brand
- Help identify opportunities for UGC, creators, influencers, and partnerships
- Work closely with the founder on creative direction and content ideas
Email + SMS / Klaviyo
- Fully own JORDE’s Klaviyo program
- Plan, build, write, schedule, and send email and SMS campaigns
- Manage and optimize automated flows including welcome, abandoned cart, post-purchase, win-back, etc.
- Segment our audience and make our communication feel thoughtful rather than overly promotional
- A/B test subject lines, creative, messaging, offers, and send strategies
- Track performance and continually improve engagement and revenue from the channel
- Build launch and promotional calendars alongside the broader marketing calendar
Meta Ads + Growth
- Manage JORDE’s Meta advertising across Facebook and Instagram
- Build, launch, monitor, and optimize campaigns
- Develop a testing strategy across creative, messaging, audiences, and offers
- Work with existing brand assets while identifying what new ad creative we need
- Track performance across ROAS, CAC, conversion, and other key metrics
- Help us understand what is actually driving growth — and what we should stop spending money on
- Collaborate on broader digital growth ideas as the brand evolves
Who We’re Looking For:
You don’t necessarily need to check every box. We care more about finding someone smart, creative, proactive, and excited to take ownership.
Ideally, you:
- Have experience in digital marketing for a fashion, lifestyle, beauty, consumer, or e-commerce brand
- Are comfortable working inside Klaviyo and Meta Ads Manager
- Understand both the creative and analytical sides of marketing
- Have a strong eye for branding, imagery, copy, and what makes content feel current
- Can look at performance data and turn it into actual decisions
- Are organized enough to manage a marketing calendar without needing someone to constantly follow up
- Are comfortable working on a small team where everyone wears a few hats
- Like bringing ideas to the table rather than simply waiting for a task list
- Understand that growing a brand involves testing things, learning quickly, and occasionally changing the plan
Bonus points if you:
- Have experience with Shopify
- Have worked with a growing fashion or DTC brand
- Have experience with influencer / creator marketing
- Ski or genuinely love the outdoor/lifestyle space
- Are based in Vermont or close enough to occasionally join us in Stowe for shoots, meetings, launches, or events
How We Work
JORDE is a small founder-led company, so this isn’t a role where you’ll be buried under layers of approvals.
We move quickly, have a lot of ideas, and want someone who enjoys having real ownership over their work. There’s plenty of room to help shape how we approach marketing rather than stepping into a rigid system that’s already been built.
We care about doing great work, but we also believe work can be flexible, collaborative, creative, and fun.
This position can be remote, with the option to work together in Stowe if you’re local. Hours and structure can also be shaped around the right person — we’re open to both part-time and full-time candidates.
To Apply
Send us your resume along with a little bit about yourself and why you think you’d be a great fit for JORDE.
We’d also love to see examples of brands you’ve worked with, social accounts you’ve helped grow, Klaviyo campaigns or flows you’ve managed, Meta results, creative work, or anything else that gives us a sense of how you think.
And please tell us one thing you would be excited to work on or change if you joined JORDE.
We care much more about finding the right person rather than finding the most traditional resume.
