Digital Marketing & Growth Manager

JORDE | Part-Time or Full-Time | Remote / Hybrid

JORDE is looking for a Digital Marketing & Growth Manager to join our small but growing team.

We’re a women’s outdoor fashion brand inspired by the world of vintage ski style and shaped by our home in Stowe, Vermont. Our goal is to create pieces that feel elevated, nostalgic, and modern all at once — and to build a brand world that feels just as distinct. We’re looking for someone who gets excited about helping bring that world to life across our digital channels.

This role will own three major areas of JORDE’s marketing: social media, Klaviyo email/SMS, and Meta advertising.

We’re intentionally keeping the role flexible. It could be part-time or full-time depending on the person, their experience, and the scope they’re excited to take on. You do not need to be based in Vermont, although being local to Stowe is definitely a bonus.

What You’ll Own:

Social Media

Help plan and manage JORDE’s organic social presence across Instagram, TikTok, and other relevant channels
Build out a consistent content calendar around launches, campaigns, events, and everyday brand storytelling
Write captions and help translate the JORDE voice across social
Schedule and publish content
Stay on top of trends while knowing which ones actually make sense for the brand
Help identify opportunities for UGC, creators, influencers, and partnerships
Work closely with the founder on creative direction and content ideas

Email + SMS / Klaviyo

Fully own JORDE’s Klaviyo program
Plan, build, write, schedule, and send email and SMS campaigns
Manage and optimize automated flows including welcome, abandoned cart, post-purchase, win-back, etc.
Segment our audience and make our communication feel thoughtful rather than overly promotional
A/B test subject lines, creative, messaging, offers, and send strategies
Track performance and continually improve engagement and revenue from the channel
Build launch and promotional calendars alongside the broader marketing calendar

Meta Ads + Growth

Manage JORDE’s Meta advertising across Facebook and Instagram
Build, launch, monitor, and optimize campaigns
Develop a testing strategy across creative, messaging, audiences, and offers
Work with existing brand assets while identifying what new ad creative we need
Track performance across ROAS, CAC, conversion, and other key metrics
Help us understand what is actually driving growth — and what we should stop spending money on
Collaborate on broader digital growth ideas as the brand evolves

Who We’re Looking For:

You don’t necessarily need to check every box. We care more about finding someone smart, creative, proactive, and excited to take ownership.

Ideally, you:

Have experience in digital marketing for a fashion, lifestyle, beauty, consumer, or e-commerce brand
Are comfortable working inside Klaviyo and Meta Ads Manager
Understand both the creative and analytical sides of marketing
Have a strong eye for branding, imagery, copy, and what makes content feel current
Can look at performance data and turn it into actual decisions
Are organized enough to manage a marketing calendar without needing someone to constantly follow up
Are comfortable working on a small team where everyone wears a few hats
Like bringing ideas to the table rather than simply waiting for a task list
Understand that growing a brand involves testing things, learning quickly, and occasionally changing the plan

Bonus points if you:

Have experience with Shopify
Have worked with a growing fashion or DTC brand
Have experience with influencer / creator marketing
Ski or genuinely love the outdoor/lifestyle space
Are based in Vermont or close enough to occasionally join us in Stowe for shoots, meetings, launches, or events

How We Work

JORDE is a small founder-led company, so this isn’t a role where you’ll be buried under layers of approvals.

We move quickly, have a lot of ideas, and want someone who enjoys having real ownership over their work. There’s plenty of room to help shape how we approach marketing rather than stepping into a rigid system that’s already been built.

We care about doing great work, but we also believe work can be flexible, collaborative, creative, and fun.

This position can be remote, with the option to work together in Stowe if you’re local. Hours and structure can also be shaped around the right person — we’re open to both part-time and full-time candidates.

To Apply

Send us your resume along with a little bit about yourself and why you think you’d be a great fit for JORDE.

We’d also love to see examples of brands you’ve worked with, social accounts you’ve helped grow, Klaviyo campaigns or flows you’ve managed, Meta results, creative work, or anything else that gives us a sense of how you think.

And please tell us one thing you would be excited to work on or change if you joined JORDE.

We care much more about finding the right person rather than finding the most traditional resume.

JORDE Skiwear

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