Location: In Person / Willing to travel
Employment type: Full-time
Reports to: Founder
APPLY HERE: https://app.willotalent.com/invite/TzNp5c/ (we will not check applicants here)
Evo is looking for a Social Media Content Manager to execute our brand vision across Instagram and other priority social channels. This person will turn our people, culture, sales environment, events, and lifestyle into content that earns attention, builds credibility, and makes ambitious early-career sales talent want to be part of what we are building.
This is a highly hands-on role. You will ideate, plan, film, edit, design, publish, and manage content, not simply schedule posts or outsource creative work. You need strong taste, a sharp instinct for modern social media, and the ability to make content that feels culturally relevant rather than corporate.
WHAT YOU'LL OWN
• Execute and protect Evo's established brand vision, voice, and visual standards across social content.
• Own day-to-day Instagram content, including Reels, Stories, feed posts, carousels, Highlights, captions, publishing cadence, and community engagement.
• Create a consistent stream of high-quality short-form video, from idea and script through filming, editing, captions, and final delivery.
• Create graphic posts, campaign assets, recruiting content, event content, culture pieces, and lifestyle-oriented brand content.
• Build and manage a content calendar, shoot schedule, asset library, approval process, and content backlog.
• Work directly with sales leaders, reps, technicians, and executives to identify authentic stories and turn them into compelling content.
• Develop content concepts that support recruiting, brand awareness, team culture, and long-term positioning.
• Stay ahead of platform trends, editing styles, music, visual references, creator formats, and emerging social behavior.
• Use performance data to improve content decisions, including reach, engagement, follower growth, applications, inbound interest, and recruiting outcomes.
• Use AI tools to improve ideation, scripting, organization, repurposing, workflows, and content production velocity.
WHAT WE'RE LOOKING FOR
• A self-starter who can take a broad creative objective and turn it into finished, high-quality content without needing daily direction.
• Strong creative judgment and a highly developed visual taste level.
• Proven ability to film and edit engaging short-form video for Instagram and similar platforms.
• Proficiency in Adobe Creative Suite, especially Premiere Pro, Photoshop, Illustrator, and After Effects; strong DaVinci Resolve experience is also required.
• Experience with motion graphics, graphic design, typography, color, pacing, sound design, and visual storytelling.
• Developed practical AI skills and comfort incorporating AI into modern content workflows.
• Strong understanding of social-native content: what performs organically, what feels forced, and how to balance trends with a distinct brand identity.
• Ability to manage multiple projects, maintain a rapid production cadence, and meet deadlines.
• Strong written instincts for hooks, captions, scripts, messaging, and calls to action.
• A portfolio showing work you personally created or materially led, including short-form video, social content, graphic design, and brand work.
THE AUDIENCE AND TASTE LEVEL
This is not traditional home-services marketing. Our core recruiting audience is ambitious, competitive, early-career people drawn to sales, performance, travel, personal growth, lifestyle, and being part of a high-performing team. The right candidate understands how to communicate with that audience without sounding like a generic recruiter or a typical service-company social account.
You should be fluent in the overlap of:
• Modern social-media culture and short-form video.
• Fashion, design, music, lifestyle, and creator-led brand references.
• Sales culture, entrepreneurship, competition, and personal development.
• Recruiting content that attracts people through aspiration, identity, and proof, not just job-post language.
• A refined, niche visual taste that can make Evo look current, differentiated, and culturally relevant.
We are looking for someone who can help make people think: "That brand has something going on. I want to be part of it."
SUCCESS IN THIS ROLE
In the first 90 days, success would look like:
• A clear, repeatable Instagram content system and publishing cadence.
• Sharper visual consistency and brand recognition across content.
• A reliable pipeline of original Reels, Stories, graphics, and recruiting content.
• More authentic content featuring real Evo people, wins, culture, events, and field experiences.
• Measurable improvements in reach, engagement quality, follower growth, recruiting interest, and applicant volume.
• A content library that the company can consistently repurpose for recruiting, sales, training, and culture.
CREATIVE REFERENCES
Candidates should understand the type of social-first recruiting brand we are building. Pages such as Grit Marketing ("The Grit") are useful references for the level of ambition, cultural awareness, content quality, and recruiting-focused storytelling we are looking for.
We are not looking to duplicate another company's content or brand. We want someone who can study strong examples, understand why they work, and build an original Evo voice, visual identity, and content system that is even more distinct.
