Social Media Manager, DANG
Location: Remote
Working Hours: (Pacific Time Zone)
Type: Full-time
About the Role
We're looking for a Social Media Manager to run the marketing engine behind The Learning Lounge and the wider DANG ecosystem. Leadership defines the marketing objective — you own how it comes to life: the channel strategy, the calendar, the creative briefs, the posts, and the growth numbers behind them.
Growth is the single word that defines this job. You'll directly manage all our social accounts, brief our editors and designers, and treat every post as a test: gauge what's working, do more of it, kill what isn't. This is a hands-on operator role with real ownership — built for someone who lives inside the platforms and thinks in hooks, saves, and retention curves, not just "likes."
This is a remote position, but the role runs on Pacific Time core hours to stay in sync with the rest of the team for daily standups, brief reviews, and real-time content decisions.
A Day in This Role
- Check overnight performance across platforms; flag any post that's over- or under-performing against its hypothesis
- Review the content calendar and adjust upcoming posts based on what's working this week
- Write or refine short-form briefs for editors/designers, with clear hooks, references, and deadlines
- Run engagement passes on live posts — replies, pinned comments, community management
- Sync with the longform producer on YouTube packaging using the latest performance data
- Close the day by logging results against hypotheses so the weekly report writes itself
What You'll Own
1. Growth
- Own follower, reach, and watch-time growth across every platform (Instagram, TikTok, YouTube, and others as relevant)
- Every post ships with a hypothesis and a metric attached — you're not posting blind
- Run structured tests on hooks, thumbnails, captions, and timing
- Review what won each week and rebalance effort toward what's actually growing
- Translate leadership's marketing objectives into concrete channel and platform strategy: what content leads where, at what cadence, and why
- Bring informed points of view to strategy conversations on where the next unit of effort should go across DANG's content engines
2. The Machine (Operations)
- Maintain the living content calendar: cadence, guest rotation, cultural-moment pegs, launch weeks
- Run the flagship accounts day-to-day, plus the clipping-account system, to spec
- Write short-form briefs and direct editors/designers against them
- Keep production on track: scheduling, platform-native adaptation, captions, platform-specific copy in DANG's brand voice, hashtags, and collab tags
- Continuously generate fresh ideas for formats, series, and growth plays
- Partner with DANG's longform producer and designer on YouTube packaging (titles, thumbnails, descriptions) by feeding them performance data
3. Engagement + Reporting
- Treat engagement — replies, pinned comments, and each account's daily "algorithm-training" routine — as an active growth lever, not an afterthought
- Deliver a weekly one-page growth report to leadership covering: what grew, what got killed, and what's being scaled up
What We're Looking For
Must-haves
- A proven, demonstrable growth track record on short-form platforms and YouTube (be ready to show numbers)
- Deep platform fluency — you know the algorithms, current formats, and what changed this month, not last year
- An experimenter's mindset: you think in hypotheses, tests, numbers, and iteration cycles
- Experience writing creative briefs and directing editors or designers to a deadline
- Strong copy instincts, with the discipline to execute inside DANG's established brand voice rather than reinventing it
- Excellent organizational skills: calendars, trackers, deadlines — nothing falls through the cracks
- A self-starter mentality that thrives in fast-moving, entrepreneurial environments and ships daily
Nice-to-haves
- Experience managing a clipping/repurposing content system
- Familiarity with analytics tools (native platform insights, Social Blade, TubeBuddy, etc.)
- Background in brand, creative, or consultancy environments
- Experience working with longform video producers on packaging strategy
How You'll Be Measured
- Follower, reach, and watch-time growth across all managed platforms
- Consistency and quality of the weekly growth report
- Speed and clarity of creative briefs (editor/designer feedback loop)
- Calendar adherence and on-time content delivery
- Engagement rate trends on owned accounts
Logistics
- Location: Fully remote | Los Angeles, California, United States
- Hours: Core working hours aligned to Pacific Time (specific schedule to be confirmed with the team)
