Role Description
This is a full-time, on-site role located in New York, NY, for a Content & Social Media Manager. This role will lead content creation and day-to-day social media management across the Daniel Humm Hospitality portfolio, including @elevenmadisonpark, @clementebar, @elevenmadisonhome, @hummrestaurant, and future brands and projects.
We're looking for a creative, highly motivated storyteller who thrives in a fast-paced restaurant environment and enjoys spending time on the floor, in the kitchen, and behind the scenes identifying compelling moments to share. This person will work closely with culinary and beverage teams, restaurant leadership, and the marketing team to develop original content that brings our restaurants, products, and experiences to life.
The Content & Social Media Manager will be responsible for capturing and producing engaging photo and video content, managing the day-to-day social media calendar, maintaining the digital assets that support marketing and press initiatives, and helping execute the company's broader marketing strategy. While this role should have a solid understanding of social media strategy, trends, and analytics, its primary focus is creating exceptional content, maintaining organized creative assets, and building a consistent pipeline of stories across the Daniel Humm Hospitality portfolio.
This role partners closely with the Communications Manager to translate brand messaging into engaging social media content and works collaboratively with the Senior Marketing Manager to execute campaigns and support larger marketing initiatives.
Reports to: Senior Marketing Manager
Responsibilities
- Create original photography and video content across all Daniel Humm Hospitality brands, including @elevenmadisonpark, @clementebar, @elevenmadisonhome, @hummrestaurant, and future concepts
- Develop and maintain social media content calendars in collaboration with the Senior Marketing Manager and Communications Manager
- Own the day-to-day management of social media calendars, ensuring consistent publishing and alignment with marketing priorities across all brands
- Produce, edit, schedule, and publish content across social media platforms
- Spend time in the restaurants identifying, capturing, and developing authentic stories that showcase the people, food, beverage, design, products, and guest experience
- Proactively pitch creative content ideas that align with marketing priorities and business goals
- Support the execution of social media campaigns surrounding restaurant openings, menu launches, product launches, events, collaborations, and special projects
- Collaborate with the Communications Manager to translate campaign messaging into engaging social media content while maintaining each brand's distinct voice
- Build strong relationships with kitchen, dining room, and operations teams to ensure a steady flow of fresh content opportunities
- Manage comments, direct messages, and community engagement across social platforms
- Monitor social media performance and provide reporting and recommendations to inform future content and channel growth
- Own the organization and management of digital asset libraries, ensuring photography and video are properly archived, tagged, and easily accessible across brands
- Prepare, format, and distribute photography and video assets for press, marketing campaigns, websites, newsletters, partnerships, and other cross-functional projects
- Assist with the planning and on-site execution of photo and video shoots by coordinating shot lists, styling, logistics, talent, and asset capture
- Maintain Google Business Profiles and Meta Business accounts
Desired Skills
- Excellent photography, videography, and content editing skills
- Exceptional creative judgment and a strong eye for visual storytelling
- Working knowledge of social media strategy, analytics, and editorial calendar management
- Ability to identify compelling stories and translate them into engaging social-first content
- Strong understanding of Instagram, TikTok, and emerging social media trends
- Exceptional organizational skills with experience managing large photo and video libraries
- Strong attention to detail and file management skills, with the ability to efficiently organize and retrieve creative assets
- Basic graphic design skills with an eye for layout, typography, and brand consistency
- Excellent communication and collaboration skills
- Curious, proactive, and comfortable taking initiative
- Comfortable assisting with on-site productions and adapting quickly in a fast-paced restaurant environment
- Passion for restaurants, hospitality, food, beverage, design, and culture
- Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail
Experience Required
- 4+ years of experience in content creation, social media management, or digital marketing for a brand, agency, or hospitality business
- Demonstrated portfolio showcasing original photography, videography, and social-first storytelling
- Experience managing editorial calendars and publishing workflows across multiple social media accounts
- Experience producing and editing photo and video content for digital platforms
- Experience organizing digital asset libraries and preparing photography for marketing, press, and cross-functional stakeholders
- Experience supporting on-site photo and video productions, including coordinating logistics, shot lists, and creative execution
- Experience using social media scheduling platforms such as Later
- Experience using Meta Business Suite, Google Business Profile, and native social media analytics
- Working knowledge of social media analytics and the ability to interpret performance data to inform content decisions
- Basic graphic design skills and proficiency with Canva and Adobe Creative Suite (Photoshop, Lightroom, Illustrator, and InDesign)
- Hospitality or restaurant industry experience preferred
- Photography and/or video portfolio required
