GO Campaign - Social Media Lead
Reports to: Communications Director | Team: Communications (3-person team)
Position Summary
GO Campaign is hiring a Social Media Lead to own and elevate our social presence — not just maintain it. We need a self-starter with strategic instincts who spots opportunities proactively and is comfortable with hands-on content creation. You'll join a three-person Communications team, working with the Communications Director on strategy and stakeholder alignment, and with the Comms Manager on integrated content and donor storytelling.
Building on a paid/organic social strategy developed with agency partners over the past year, you'll help execute the next phase: implementing the plan, tracking performance, and refining based on results. A core focus is shifting paid social from an awareness focus to revenue generation — partnering with our third-party ads manager to keep top-performing content in front of the right audiences and ensure everything we publish supports that revenue goal.
Key Responsibilities
Content Creation & Community Engagement
- Concept, edit, and publish compelling social-first content, including short-form video, graphics, carousels, Reels, Stories, and platform-native formats, using strong hooks, storytelling techniques, and current content styles to bring GO Campaign’s mission and impact to life.
- Own and manage GO Campaign’s social editorial calendar, identifying timely and evergreen story opportunities across Local Heroes, programs, campaigns, events, and organizational priorities.
- Build genuine relationships with GO supporters, partners, Local Heroes, influencers, and celebrity ambassadors, and turn those relationships into social content and collaborations.
- Keep GO Campaign's presence active and human through consistent engagement, tagging, reposting, and community-building — not just scheduled posting.
- Proactively identify and pursue new collaboration opportunities that expand GO Campaign's reach.
- Direct and delegate content work to freelancers, volunteers, and vendors as needed, providing clear creative direction.
- Create, shoot, edit, and publish content that covers GO Campaign's brand, community connections and special events with a distinct, compelling voice.
Strategy & Growth
- Implement GO Campaign's existing social strategy across Instagram, Facebook, YouTube, TikTok, and emerging platforms, continuously sharpening GO Campaign social presence.
- Support the shift in our paid social approach from an awareness strategy to one focused on revenue building, working hand-in-hand with GO's third-party ads manager on the content and targeting that drive that shift.
- Track organic and paid social performance, supporting the Communications Director in translating metrics into clear takeaways and next steps.
- Build and maintain a year-round evergreen content calendar aligned with brand sustaining campaigns, fundraising events, donor communications, Local Hero stories, and key organizational themes.
What You Bring
- A self-starter mindset — you spot opportunities and act on them, and can take an existing strategy or agency-built plan and run with it, executing while knowing when to adjust.
- Proven social media management experience for a nonprofit, brand, agency, or mission-driven organization, including paid campaigns built around revenue/conversion goals (not just reach), with comfort partnering with an ads manager or agency.
- Strategic instincts paired with hands-on execution — you can plan a campaign and create or delegate the content for it, with sharp writing/captioning skills and the ability to adapt voice across platforms.
- Strong social-first content creation skills, including concepting, shooting, and editing short-form video independently, backed by a sharp understanding of internet culture, trends, and platform best practices — and the judgment to know trend-aware from trend-chasing for a mission-driven audience.
- Comfort with data — reading organic and paid analytics to identify top performers and inform decisions.
- A collaborative style suited to a small team, external vendors, and high-profile partners/ambassadors.
- Working knowledge of tools like Canva, CapCut, Adobe Creative Suite, Airtable, Meta Business Suite, Google Drive, or OneDrive.
Salary Range
Full-time: $70,000–$75,000, depending on experience and location.
Location
This is a remote position, with the ideal candidate based in Los Angeles. This position also offers the option to work from the Radical Media offices in Santa Monica, alongside other creative professionals.
Benefits
· Medical, Dental, and Vision Insurance
· 13 days paid vacation annually, plus holidays
· 7 days paid sick leave annually
· 2 paid personal days annually
· Bi-monthly cell phone reimbursement
· Future eligibility for Partner Connection staff trips to visit GO partners internationally
· Flexible work schedules and remote work opportunities
To Apply
Please email your resume, cover letter, and samples of your work to dani@gocampaign.org.
