About Beatson Bright Global
Beatson Bright Global is a U.S.-based commercial construction consultancy helping contractors protect margin through smarter contracts, commercial strategy, and risk management.
We work with general contractors, subcontractors, construction managers, and owners across the United States, helping them negotiate stronger contracts, reduce commercial risk, and improve project outcomes.
We're looking for an experienced construction copywriter to become an extension of our brand and help establish Beatson Bright Global as a recognised thought leader within the commercial construction industry.
This is an ongoing freelance opportunity.
The Role
This is not a generic social media writing role.
We're looking for someone who understands the commercial side of construction and can transform ideas into insightful LinkedIn content that resonates with senior decision-makers.
You'll be provided with a structured content calendar, voice notes, bullet points, meeting notes, and commercial observations. Your role is to expand these into polished, engaging posts while maintaining my tone of voice.
We're looking for someone who can think like an industry professional, not simply rewrite information.
Responsibilities
LinkedIn Thought Leadership
Write three high-quality LinkedIn posts each week using my existing content calendar as the foundation.
Posts should educate, build credibility, encourage discussion, and position Beatson Bright Global as a trusted commercial advisor.
Content Development
Expand on ideas using your own:
- Commercial construction knowledge
- Industry experience
- Independent research
- Current market developments
Content may be created from:
- Voice notes
- Bullet points
- Client conversations (anonymized)
- Networking events
- Industry conferences
- Commercial observations
- Contract negotiation experiences
- Current construction news
- Regulatory or market changes
You should be comfortable turning rough ideas into polished thought leadership.
Industry Research
Monitor developments within the U.S. commercial construction industry and proactively suggest content opportunities.
Examples include:
- Construction contract trends
- Procurement developments
- Claims and dispute trends
- Legislative or regulatory changes
- Labour market impacts
- Material pricing
- Major project awards
- Industry reports
- Commercial risk trends
Bring recommendations rather than waiting for topics.
Repurposing Content
Repurpose existing content into different formats where appropriate, including:
- LinkedIn articles
- Newsletter content
- Website blogs
- Carousel copy
- Short-form educational posts
Maximise the value of existing content wherever possible.
Content Themes
Typical topics include:
- Commercial risk
- Contract negotiation
- Margin protection
- Claims avoidance
- Change orders
- Procurement strategy
- Commercial leadership
- Contract administration
- Project delivery
- Payment terms
- Lessons learned
- Founder insights
- Networking reflections
- Client case studies (where appropriate)
- Industry commentary
- Common contractor mistakes
- Construction leadership
Writing Style
Posts should:
- Sound authoritative but approachable
- Feel like they were written by an experienced commercial advisor
- Encourage genuine discussion
- Provide practical commercial insight
- Avoid generic motivational content
- Avoid clichés
- Avoid obvious AI phrasing
- Be educational before promotional
- Be written specifically for senior decision-makers
The objective is to build trust and authority, not simply generate likes.
Target Audience
Content should resonate with:
- Owners
- Presidents
- CEOs
- COOs
- CFOs
- Vice Presidents
- Commercial Directors
- Operations Directors
- Project Executives
- Senior leaders within commercial construction
Industries include:
- Commercial General Contractors
- Commercial Subcontractors
- Construction Managers
- Real Estate Developers
- Design-Build Firms
United States market only.
Required Experience
Applicants must have experience writing for one or more of the following:
- Commercial construction
- Construction consulting
- Architecture
- Engineering
- Commercial real estate development
- Construction technology
- Legal or commercial advisory firms serving construction
You should have a strong understanding of:
- Contractors
- Subcontractors
- Construction contracts
- Project delivery
- Commercial risk
- Procurement
- Claims
- Construction terminology
Deliverables
Each week, provide:
- Three LinkedIn posts
- Two alternative hook options for each post
- Suggested hashtags where appropriate
- A recommended posting schedule
- One additional content idea based on current industry developments
Success Measures
Success will be measured by:
- Quality of writing
- Consistency of brand voice
- Engagement from construction professionals
- Thought leadership positioning
- Practical commercial insight
- Minimal editing required before publishing
To Apply
Please provide:
- Three examples of LinkedIn posts you've written for construction or professional services businesses
- Any articles, newsletters, or blogs you've written for the construction industry
- Examples demonstrating your ability to write thought leadership rather than promotional content
- A brief explanation of your experience within the commercial construction industry
Pay: $5.00 - $10.00 per hour
Benefits:
Application Question(s):
- In order to facilitate easy payment, US based candidates required. Where do you reside?
- Describe your process for researching industry trends and turning them into engaging thought leadership content.
- Tell me about a construction or professional services client you've written for and how your content helped position them as an industry expert
- If you had to create three LinkedIn posts this week for a commercial construction consultancy, what topics would you choose and why?
- What is your desired hourly rate for this role WITHIN the budget specified?
Work Location: Remote
