About Beatson Bright Global

Beatson Bright Global is a U.S.-based commercial construction consultancy helping contractors protect margin through smarter contracts, commercial strategy, and risk management.

We work with general contractors, subcontractors, construction managers, and owners across the United States, helping them negotiate stronger contracts, reduce commercial risk, and improve project outcomes.

We're looking for an experienced construction copywriter to become an extension of our brand and help establish Beatson Bright Global as a recognised thought leader within the commercial construction industry.

This is an ongoing freelance opportunity.

The Role

This is not a generic social media writing role.

We're looking for someone who understands the commercial side of construction and can transform ideas into insightful LinkedIn content that resonates with senior decision-makers.

You'll be provided with a structured content calendar, voice notes, bullet points, meeting notes, and commercial observations. Your role is to expand these into polished, engaging posts while maintaining my tone of voice.

We're looking for someone who can think like an industry professional, not simply rewrite information.

Responsibilities

LinkedIn Thought Leadership

Write three high-quality LinkedIn posts each week using my existing content calendar as the foundation.

Posts should educate, build credibility, encourage discussion, and position Beatson Bright Global as a trusted commercial advisor.

Content Development

Expand on ideas using your own:

Commercial construction knowledge
Industry experience
Independent research
Current market developments

Content may be created from:

Voice notes
Bullet points
Client conversations (anonymized)
Networking events
Industry conferences
Commercial observations
Contract negotiation experiences
Current construction news
Regulatory or market changes

You should be comfortable turning rough ideas into polished thought leadership.

Industry Research

Monitor developments within the U.S. commercial construction industry and proactively suggest content opportunities.

Examples include:

Construction contract trends
Procurement developments
Claims and dispute trends
Legislative or regulatory changes
Labour market impacts
Material pricing
Major project awards
Industry reports
Commercial risk trends

Bring recommendations rather than waiting for topics.

Repurposing Content

Repurpose existing content into different formats where appropriate, including:

LinkedIn articles
Newsletter content
Website blogs
Carousel copy
Short-form educational posts

Maximise the value of existing content wherever possible.

Content Themes

Typical topics include:

Commercial risk
Contract negotiation
Margin protection
Claims avoidance
Change orders
Procurement strategy
Commercial leadership
Contract administration
Project delivery
Payment terms
Lessons learned
Founder insights
Networking reflections
Client case studies (where appropriate)
Industry commentary
Common contractor mistakes
Construction leadership

Writing Style

Posts should:

Sound authoritative but approachable
Feel like they were written by an experienced commercial advisor
Encourage genuine discussion
Provide practical commercial insight
Avoid generic motivational content
Avoid clichés
Avoid obvious AI phrasing
Be educational before promotional
Be written specifically for senior decision-makers

The objective is to build trust and authority, not simply generate likes.

Target Audience

Content should resonate with:

Owners
Presidents
CEOs
COOs
CFOs
Vice Presidents
Commercial Directors
Operations Directors
Project Executives
Senior leaders within commercial construction

Industries include:

Commercial General Contractors
Commercial Subcontractors
Construction Managers
Real Estate Developers
Design-Build Firms

United States market only.

Required Experience

Applicants must have experience writing for one or more of the following:

Commercial construction
Construction consulting
Architecture
Engineering
Commercial real estate development
Construction technology
Legal or commercial advisory firms serving construction

You should have a strong understanding of:

Contractors
Subcontractors
Construction contracts
Project delivery
Commercial risk
Procurement
Claims
Construction terminology

Deliverables

Each week, provide:

Three LinkedIn posts
Two alternative hook options for each post
Suggested hashtags where appropriate
A recommended posting schedule
One additional content idea based on current industry developments

Success Measures

Success will be measured by:

Quality of writing
Consistency of brand voice
Engagement from construction professionals
Thought leadership positioning
Practical commercial insight
Minimal editing required before publishing

To Apply

Please provide:

Three examples of LinkedIn posts you've written for construction or professional services businesses
Any articles, newsletters, or blogs you've written for the construction industry
Examples demonstrating your ability to write thought leadership rather than promotional content
A brief explanation of your experience within the commercial construction industry

Pay: $5.00 - $10.00 per hour

Benefits:

Flexible schedule

Application Question(s):

In order to facilitate easy payment, US based candidates required. Where do you reside?
Describe your process for researching industry trends and turning them into engaging thought leadership content.
Tell me about a construction or professional services client you've written for and how your content helped position them as an industry expert
If you had to create three LinkedIn posts this week for a commercial construction consultancy, what topics would you choose and why?
What is your desired hourly rate for this role WITHIN the budget specified?

Work Location: Remote

BEATSON BRIGHT GLOBAL

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