Title: Content Creator
Industry: Financial Services / Travel & Expense Management
Location: New York, NY
Rate: $38/hr
Onsite: Hybrid Preferred (NYC) | Open to Remote
Duration: Through 12/31/2026 with possibility of extension
Job Details:
We are seeking an experienced Content Creator to develop and execute strategic content initiatives supporting a corporate travel and expense management program. This role will focus on creating thought leadership, client adoption, onboarding, and engagement content that drives customer awareness, utilization, and long-term program success.
The ideal candidate will have a strong background creating content for B2B audiences, with expertise in lifecycle communications, sales enablement, product marketing, and digital engagement. This position requires the ability to translate complex business processes into clear, compelling content while collaborating across Marketing, Sales, Product, Servicing, UX, and Creative teams.
Responsibilities:
• Create executive-level thought leadership content including POVs, articles, briefs, talking points, and industry insights
• Develop onboarding and adoption content that guides clients from implementation through long-term engagement
• Produce web, social media, email, and lifecycle communications that improve customer experience and drive product adoption
• Partner with subject matter experts and cross-functional stakeholders to ensure content accuracy, consistency, and brand alignment
• Develop sales enablement materials including one-pagers, sales presentations, competitive messaging, objection-handling guides, and case studies
• Create traveler-focused communications including onboarding materials, FAQs, quick-start guides, and engagement campaigns
• Support video and multimedia initiatives through script development, storyboarding input, and content planning
• Translate complex workflows, product features, and operational processes into concise and actionable messaging
• Review and optimize digital content experiences to improve engagement and user adoption
• Analyze content performance metrics and recommend improvements based on audience behavior and business objectives
• Maintain content governance processes including approvals, version control, and content reuse across channels
Required Qualifications:
• 5+ years of experience creating high-impact content for B2B organizations
• Experience supporting SaaS, fintech, travel, expense management, or related industries
• Strong background in lifecycle communications, customer onboarding, behavioral messaging, and adoption campaigns
• Experience developing sales enablement and product marketing content
• Exceptional writing, editing, and storytelling skills with strong attention to tone, voice, and audience segmentation
• Ability to simplify complex concepts into compelling, customer-friendly content
• Experience working in fast-paced environments with multiple stakeholders
• Strong organizational skills with the ability to manage several projects simultaneously
• Proficiency with web content, social media, email communications, and presentation development
Preferred Qualifications:
• Experience within business travel, corporate travel programs, procurement, or expense management
• UX writing experience for digital products and customer-facing applications
• Experience collaborating with creative, design, and video production teams
• Understanding of customer adoption frameworks, engagement strategies, and funnel measurement
The salary range for this position is $38/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
