About Amy Myers MDAmy Myers MD is one of the leading direct-to-consumer functional medicine supplement brands in the U.S., founded by physician and two time New York Times bestselling author Dr. Amy Myers. We serve a passionate community of people navigating thyroid, gut, autoimmune, and hormone health. We pair deep clinical authority with a sophisticated DTC marketing engine and we are investing in the content infrastructure that turns that authority into lasting audience trust and revenue.
The RoleWe are hiring a Head of Content to own the content strategy and voice of Amy Myers MD across all channels. This is a senior, hands-on role with a clear mandate: build a coherent content architecture, raise the quality bar across every channel, and personally drive a significant volume of the writing that gets it there.
The right person is equal parts strategist and executor, and they understand that great content in this space is not about taking liberties with the material. Dr. Myers has built a clinical framework across two bestselling books, a library of protocols, and years of patient-facing content. Your job is to mine that source material relentlessly, distill it into fresh, compelling content across channels, and do it within strict guidelines around what we say, how we say it, and in what order. Different audiences (e.g. thyroid, gut, autoimmune, hormone) have distinct content journeys and solution paths. Understanding and respecting those flows before introducing new ideas is not a constraint on creativity, it is the foundation of it.
You will define what we say and why, write a meaningful share of it yourself, and partner with Brand, Email, Paid Media, Social, and the CEO and COO to ensure content is always aligned to campaign themes, promotional goals, and audience needs. If you have built a content engine at a health, wellness, or DTC brand, know how to make complex content accessible without oversimplifying it, and can be both scrappy and systematic, we want to talk!
Scope and Reporting- Reports to: CEO
- Key partners: Head of Brand, COO, Email, Paid Media, Social, SEO Agency, Community, Design
- Owns: Content strategy, editorial voice, thought leadership, content calendar, copy quality standards, content library, and AI-assisted content workflows
What You'll OwnContent Strategy
- Build and maintain a content strategy across articles, email, social, paid media, and community
- Audit the existing content library and deliver a prioritized roadmap for what to update, retire, and create
- Define monthly and quarterly content themes, messaging pillars, and campaign frameworks tied to product launches and business goals
- Connect content output to revenue outcomes, not just traffic and engagement
Editorial Execution
- Write, edit, and review content including campaign copy, long-form articles, email sequences, social copy, and brand messaging
- Set and hold the quality standard for all brand voice content across channels and contributors
- Own the editorial guidelines document: update it, operationalize it, and ensure every content producer and vendor is working from it, and using it
- Build AI-assisted content workflows that increase speed and consistency without sacrificing voice integrity
Cross-Channel Alignment
- Ensure content is thematically consistent across email, social, articles, ads, and community at all times
- Partner with Email and Paid Media to translate campaign briefs into channel-specific content that converts
- Serve as the connective tissue between the promotional calendar and the marketing team so launches are never under-resourced
Team and Asset Coordination
- Lead the reorganization and rollout of the brand content library including protocols, product pages, and evergreen articles
- Build templates and AI-assisted frameworks that allow the broader team to self-serve without breaking voice consistency
What You BringRequired
- 7+ years in content, with meaningful experience at a health, wellness, functional medicine, or DTC brand
- Demonstrated ability to ghost-write and edit in a founder's voice across long-form, email, and social formats
- Proven ability to find fresh content angles in existing source material (e.g. books, research, clinical frameworks) and turn them around fast without sacrificing quality
- Comfortable working within strict editorial and compliance guidelines and finding creative range inside them, not around them
- Strong editorial judgment and the confidence to hold a content standard when working closely with senior leadership and a high-profile CEO
- Working knowledge of DSHEA and FDA/FTC supplement marketing compliance, or a fast track record of learning regulated environments
- Fluency with Claude AI as a strategic multiplier: you know how to build workflows, train for voice, create reusable prompts, build projects that help the team audit and self-serve for accuracy at scale
Your First 90 Days- Days 1 to 30: Immerse yourself in the brand. Read the books, learn the protocols, study the condition-specific content journeys, understand Claude-built projects and Drive organization, and absorb the existing editorial guidelines before producing anything. Identify the highest-priority content gaps and refresh opportunities, sit in on team meetings, and start to contribute ideas and content reviews.
- Days 31 to 60: Begin producing new content across channels. Drive content creation and refresh for the website overhaul. Partner with Dr. Myers on social content development. Begin working with the Community team and health coach on content for the community launch.
- Days 61 to 90: Execute on active campaigns with full channel coverage. Have a clear content roadmap in place for the next two quarters.
What We Offer- Full-time or contract engagement depending on fit
- Direct collaboration with a senior team that moves fast and genuinely cares about the audience
To apply, send a resume and a short note to careers@amymyersmd.com telling us about a specific piece of content strategy you owned: what you built, what it changed, and what you would do differently. A Loom is great too.
Amy Myers MD is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team.
