Our client, a functional beverage powders brand, is hiring for their first Social Media Manager to lead content creation and execution of their social strategy. You'll be the main content creator and social strategist - concepting, filming, and editing from your home setup while shaping the overall social strategy. This is a full-time role where you'll appear on camera, jump on trends in real-time, and translate the brand into content that consumers actually want to watch.
What You'll Do:
Content Creation
- Create and star in daily social content (TikTok/Reels) that embodies the brand’s unique aesthetic.
- Film content using your own equipment (ring light, phone/camera, basic setup); we’ll support you in acquiring any specialized gear needed.
- Edit high-quality, thumb-stopping videos optimized for each platform's algorithm and community preference.
- Participate in team shoots and founder-led events to capture authentic, behind-the-scenes magic.
Strategy & Management
- Lead weekly performance reviews to identify what’s working, pivoting strategy in real-time based on data.
- Maintain the creative workflow in Slack, Notion, and Google Drive, ensuring briefs and edits are aligned before posting.
- Partner with performance marketing team to identify high-performing organic content for paid amplification.
- Develop and execute on a content calendar that balances evergreen brand campaigns with cultural trends.
Creator Network & Partnerships
- Help manage a curated roster of creators who embody the brand’s world.
- Coach creators on formats, hooks, and storytelling techniques that drive engagement and conversion.
You Should Have:
- 3+ years of experience building viral or high-engagement social content (preferably for a consumer startup brand).
- Comfort being the face of the brand on social channels.
- Expert-level knowledge of CapCut, Premiere, or Final Cut.
- A deep understanding of the CPG landscape, cultural zeitgeist, and ability to move at the speed of social trends.
- Analytical and strategic thinking capabilities; being able to review, synthesize data, develop strategies based on findings.
- Own your own basic filming equipment (phone/camera, ring light, tripod). We’ll provide extras as necessary.
Why Join:
- Freedom to shape the voice of a brand from pre-launch to scale.
- Direct influence on business growth with clear attribution.
- Help build the first fandom-powered wellness brand rooted in reading culture and the romantic fiction movement.
- Competitive salary with performance-based bonuses.
The salary range for this role is $95,000-$115,000, DOE, plus a variable performance bonus.
