About Velvet Hammer
Velvet Hammer is re-imagining wellness as a form of fantasy.
We’re a functional beverage powders brand turning everyday rituals into a moment of magic. Inspired by our favorite fantasy stories, we craft shimmering, science-backed functional elixirs that blend high-performance wellness with whimsical, immersive experiences. We are an early-stage, well-capitalized DTC brand backed by industry experts—and we’re just getting started.
We're looking for a Social Media Manager & Content Creator who knows how to build a brand world and make people fall into it. This isn't a role for someone who schedules posts. This is for a creative who thinks in stories and emotional arcs, understands the alchemy between product marketing and culture, and knows how to translate a brand's DNA into content that earns attention. You need to understand why people get obsessed with fictional worlds, and how to create that feeling around a product.
You'll be our on-camera face, lead storyteller, and a key voice in what this brand sounds, looks, and feels like — with real creative freedom and direct access to the founder.
What You'll Do
Content Creation:
- Concept, film, and edit daily content for TikTok and Instagram from your home setup
- Bring Velvet Hammer's world to life on camera — immersive rituals, fantasy-inspired storytelling, moments that blur wellness and escapism
- Push the creative envelope; we're not here to make content that looks like everyone else's
- React to trends in real time without losing the brand thread
- Collaborate with the founder and team on campaign shoots and brand events
Strategy & Management:
- Own the content calendar, aligned to cultural trends, brand campaigns, and key partner collaborations
- Work in Slack, Notion, Google Drive to showcase briefs and edits before posting
- Track performance, KPIs, and pivot strategy based on what's resonating
- Meet weekly with growth marketing to identify organic content worth amplifying into paid
- Run weekly team check-ins to review performance and preview upcoming content
Creator Partnerships
- Help manage a curated roster of creators
- Guide them on formats, hooks, and storytelling that actually convert
You’re a Fit If You…
- Proven track record of viral or high-engagement social content
- Understand brand and product marketing — you know how to make someone want something, not just notice it
- Are compelling on camera and comfortable being the face of a brand
- Can move fast: concept, film, edit, and post same-day when a trend breaks
- Edit fluently in CapCut, Premiere, or Final Cut; own a basic filming setup (phone or camera, ring light, tripod)
- Are based in or near Los Angeles for weekly in-person collaboration
Why Join
- Creative freedom with a founder who understands the space and will push the work with you
- Competitive salary with performance-based bonuses
- Direct impact on business growth with clear attribution
- Portfolio prestige: helping build the first fandom-powered wellness brand rooted in reading culture and the romantic fiction movement
Compensation:
- $95,000-$120,000 including performance bonus plus benefits
To Apply
Send us at gabby@tryvelvethammer.com the following:
- A brief note about your content creation approach
- Links to your best-performing social content
- Your current social handles
Velvet Hammer is an equal opportunity employer committed to building a diverse creative team.
