About Velvet Hammer

Velvet Hammer is re-imagining wellness as a form of fantasy.

We’re a functional beverage powders brand turning everyday rituals into a moment of magic. Inspired by our favorite fantasy stories, we craft shimmering, science-backed functional elixirs that blend high-performance wellness with whimsical, immersive experiences. We are an early-stage, well-capitalized DTC brand backed by industry experts—and we’re just getting started.

We're looking for a Social Media Manager & Content Creator who knows how to build a brand world and make people fall into it. This isn't a role for someone who schedules posts. This is for a creative who thinks in stories and emotional arcs, understands the alchemy between product marketing and culture, and knows how to translate a brand's DNA into content that earns attention. You need to understand why people get obsessed with fictional worlds, and how to create that feeling around a product.

You'll be our on-camera face, lead storyteller, and a key voice in what this brand sounds, looks, and feels like — with real creative freedom and direct access to the founder.

What You'll Do

Content Creation:

Concept, film, and edit daily content for TikTok and Instagram from your home setup
Bring Velvet Hammer's world to life on camera — immersive rituals, fantasy-inspired storytelling, moments that blur wellness and escapism
Push the creative envelope; we're not here to make content that looks like everyone else's
React to trends in real time without losing the brand thread
Collaborate with the founder and team on campaign shoots and brand events

Strategy & Management:

Own the content calendar, aligned to cultural trends, brand campaigns, and key partner collaborations
Work in Slack, Notion, Google Drive to showcase briefs and edits before posting
Track performance, KPIs, and pivot strategy based on what's resonating
Meet weekly with growth marketing to identify organic content worth amplifying into paid
Run weekly team check-ins to review performance and preview upcoming content

Creator Partnerships

Help manage a curated roster of creators
Guide them on formats, hooks, and storytelling that actually convert

You’re a Fit If You…

Proven track record of viral or high-engagement social content
Understand brand and product marketing — you know how to make someone want something, not just notice it
Are compelling on camera and comfortable being the face of a brand
Can move fast: concept, film, edit, and post same-day when a trend breaks
Edit fluently in CapCut, Premiere, or Final Cut; own a basic filming setup (phone or camera, ring light, tripod)
Are based in or near Los Angeles for weekly in-person collaboration

Why Join

Creative freedom with a founder who understands the space and will push the work with you
Competitive salary with performance-based bonuses
Direct impact on business growth with clear attribution
Portfolio prestige: helping build the first fandom-powered wellness brand rooted in reading culture and the romantic fiction movement

Compensation:

$95,000-$120,000 including performance bonus plus benefits

To Apply

Send us at gabby@tryvelvethammer.com the following:

A brief note about your content creation approach
Links to your best-performing social content
Your current social handles

Velvet Hammer is an equal opportunity employer committed to building a diverse creative team.

Velvet Hammer

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