Position Overview
We are seeking a Meta Media Buyer to support the execution, optimization, and day-to-day management of paid media campaigns across multiple fast-growing wellness and lifestyle brands.
While overall strategy is set by senior leadership and the ad manager, this role plays a critical part in media buying execution—ensuring campaigns are properly built, launched, monitored, and iterated based on performance.
This is a hands-on role for someone who understands how to translate creative into high-performing paid campaigns, manage in-platform execution within Meta Ads Manager, and support ongoing optimization through strong organization, testing, and attention to detail.
Key Responsibilities
Media Buying & Campaign Execution
- Build, launch, and manage paid media campaigns within Meta Ads Manager (Facebook & Instagram)
- Execute campaign structure based on provided strategy (campaigns, ad sets, ads, targeting, budgets, placements)
- Monitor live campaigns to ensure proper delivery, pacing, and performance
- Perform in-platform updates including budget adjustments, creative swaps, audience changes, and scaling support
- Ensure campaigns are launched on time, error-free, and aligned with performance goals
- Maintain clean and organized ad accounts, including naming conventions, tracking, and campaign structure
- Assist with A/B testing execution across creatives, audiences, and formats
Creative & Performance Alignment
- Collaborate closely with creative teams to ensure assets are built for paid performance
- Upload, QA, and manage all creative assets within Meta Ads Manager
- Identify top-performing creatives and support ongoing iteration and testing
- Ensure high-performing ads are refreshed, duplicated, and scaled appropriately
- Support creative feedback loops based on campaign performance
Paid Media Operations & Workflow
- Coordinate with design, video, and content teams to align creative production with campaign timelines
- Track campaign assets, versions, and performance across multiple brands
- Ensure smooth handoff between strategy, creative, and media buying execution
- Maintain organization across campaigns, assets, and reporting trackers
Performance Monitoring & Optimization Support
- Monitor key performance metrics (CTR, CPC, CPA, ROAS) and flag any issues or opportunities
- Assist in identifying trends across campaigns, creatives, and audiences
- Support ongoing optimization efforts by implementing changes directed by the ad manager
- Help surface insights on what’s working to inform future campaign execution
Qualifications
Required
- 2–4+ years of experience in media buying, paid social, or performance marketing
- Hands-on experience within Meta Ads Manager (campaign builds, optimizations, and reporting)
- Strong understanding of paid media fundamentals (targeting, budgets, bidding, creative testing)
- Experience managing multiple campaigns and priorities in a fast-paced environment
- High attention to detail with strong execution and organizational skills
- Ability to interpret performance data and take action within campaigns
- Experience in e-commerce or direct-to-consumer brands
Preferred
- Experience with TikTok Ads, Google Ads, or multi-channel paid media
- Background in health & wellness, lifestyle, or CPG brands
- Familiarity with UGC and performance creative workflows
- Experience with tools like Airtable, Notion, Monday.com, or similar project management systems
What Success Looks Like in This Role
- Campaigns are built, launched, and optimized efficiently with minimal errors
- Paid media execution runs smoothly across multiple brands and campaigns
- Creative is consistently tested, iterated, and aligned with performance goals
- Ad accounts are clean, organized, and easy to navigate
- Performance insights are translated into actionable campaign improvements
- Media buying execution contributes directly to scalable growth
Compensation & Benefits
Base Salary Range: $80,000 – $100,000 annually
Placement within the range is based on experience with media buying, paid media execution, and performance optimization
