Company Description
CBT News is a leading multimedia platform dedicated to empowering automotive professionals with the tools and insights needed to excel in the industry. Known for delivering the latest automotive news, sales strategies, and management training, CBT News serves as a trusted resource for dealership teams nationwide.
The CBT News social media team is looking for a sharp, plugged-in Social Media Specialist to own creative execution across our key social platforms. This role brings our social strategy to life through content that actually stops the scroll. You'll own day-to-day content creation and calendar management, translating CBT News' editorial voice and visual identity into platform-native content that resonates with the auto retail community.
This is an 100% onsite role, Monday-Friday
Responsibilities
- Own end-to-end social content creation across all channels — concepting, asset organization, design, shooting, editing, and exporting to spec for Facebook, LinkedIn, Instagram, TikTok, X, and YouTube.
- Champion and protect the CBT News brand voice across organic social, keeping the dealer community at the center of every post
- Stay ahead of platform trends and proactively find ways to insert CBT News into relevant industry and cultural conversations in real time
- Ideate and present creative points of view tied to business priorities, editorial calendars, and partner requests
Qualifications
- 4-year degree minimum
- 2+ years of related social media experience
Experience and Skills
- Proven social content creation experience across multiple platforms
- Deep understanding of social media best practices and professional brand etiquette
- Strong written, verbal, and interpersonal communication skills
- Ability to work independently and proactively without hand-holding
- Sharp attention to detail and a gut for what's going to hit
- Familiarity with social platform analytics and what actually defines success
What We're Really Looking For
- A portfolio that shows you can create compelling content (editing & graphic design)
- Someone who understands the difference between an ad and a post people actually want to engage with
- The ability to absorb a brand's voice fast and translate it into creative that feels native, not forced
- Automotive industry knowledge — or a genuine hunger to get up to speed quickly
- An instinct for trends: not just what's viral, but what's relevant to a B2B audience in auto retail
- Comfortable being on camera
- Proficiency in Adobe Creative Suite (Primarily Premiere and Photoshop)
- Positive, can-do attitude
