Company Description
Klyft is an AI-powered fitness and wellness platform focused on delivering personalized training, nutrition, and recovery plans. By leveraging real-time data from wearable devices and adaptive AI, Klyft provides tailored workouts, smart meal planning, and actionable health insights to meet unique fitness goals. Catering to athletes, busy professionals, and beginners alike, Klyft acts as a digital coach that evolves with each user's progress. Our mission is to revolutionize the wellness experience through intelligent technology and data-driven personalization.
Role Description
This is a part-time remote role for a Social Media Manager. This is a hands-on creator role: you'll film and edit short-form video content for Klyft's channels — Instagram Reels, TikTok, and YouTube Shorts — and own the day-to-day management of our social media platforms. You'll create and implement content strategies, engage with the online community, and optimize social media performance. Additional responsibilities include analyzing metrics to enhance reach and engagement, coordinating campaigns to align with brand messaging, and ensuring timely content delivery.
We’re looking for someone who understands how to create sleek, engaging, high-retention content similar to leading fitness, wellness, wearable, and tech brands. The ideal candidate has strong editing instincts, understands internet culture and performance marketing, and knows how to create content that feels elevated, cinematic, and conversion-focused.
You should understand:
- Short-form video editing for TikTok, Instagram Reels, and YouTube Shorts
- Performance-driven creative and hook development
- Modern motion graphics and transitions
- Storytelling through pacing, sound design, captions, and visuals
- Social-first content strategy and trends
- Premium minimalist brand aesthetics
- How to make technology and wellness products feel aspirational and engaging
Responsibilities
- Edit high-performing short-form content for social media
- Create engaging social-first video concepts and executions
- Develop premium motion graphics, captions, and transitions
- Repurpose long-form footage into high-retention clips
- Collaborate on content strategy, creative direction, and campaign ideas
- Maintain a cohesive, elevated visual identity across platforms
- Optimize content for engagement, watch time, and conversions
Preferred Experience
- Experience editing for fitness, wellness, AI, wearable, SaaS, or tech brands
- Strong understanding of TikTok, Instagram Reels, and YouTube Shorts trends
- Proficiency in Premiere Pro, After Effects, CapCut, Final Cut, or similar tools
- Ability to create cinematic, clean, modern edits
- Portfolio showcasing high-quality social and brand content
Nice to Have
- Motion design and animation experience
- UGC-style editing capabilities
- Experience working with founders or personal brands
- Understanding of direct-response creative and paid social ads
- Basic graphic design skills for social assets and thumbnails
Deliverables
- High-quality short-form video edits
- Social media creative assets and content variations
- Platform-optimized content for Instagram, TikTok, LinkedIn, and YouTube
- Engaging edits designed to increase reach, retention, and conversions
- Consistent premium brand presentation across all social channels
