Company Description

Klyft is an AI-powered fitness and wellness platform focused on delivering personalized training, nutrition, and recovery plans. By leveraging real-time data from wearable devices and adaptive AI, Klyft provides tailored workouts, smart meal planning, and actionable health insights to meet unique fitness goals. Catering to athletes, busy professionals, and beginners alike, Klyft acts as a digital coach that evolves with each user's progress. Our mission is to revolutionize the wellness experience through intelligent technology and data-driven personalization.

Role Description

This is a part-time remote role for a Social Media Manager. This is a hands-on creator role: you'll film and edit short-form video content for Klyft's channels — Instagram Reels, TikTok, and YouTube Shorts — and own the day-to-day management of our social media platforms. You'll create and implement content strategies, engage with the online community, and optimize social media performance. Additional responsibilities include analyzing metrics to enhance reach and engagement, coordinating campaigns to align with brand messaging, and ensuring timely content delivery.

We’re looking for someone who understands how to create sleek, engaging, high-retention content similar to leading fitness, wellness, wearable, and tech brands. The ideal candidate has strong editing instincts, understands internet culture and performance marketing, and knows how to create content that feels elevated, cinematic, and conversion-focused.

You should understand:

Short-form video editing for TikTok, Instagram Reels, and YouTube Shorts
Performance-driven creative and hook development
Modern motion graphics and transitions
Storytelling through pacing, sound design, captions, and visuals
Social-first content strategy and trends
Premium minimalist brand aesthetics
How to make technology and wellness products feel aspirational and engaging

Responsibilities

Edit high-performing short-form content for social media
Create engaging social-first video concepts and executions
Develop premium motion graphics, captions, and transitions
Repurpose long-form footage into high-retention clips
Collaborate on content strategy, creative direction, and campaign ideas
Maintain a cohesive, elevated visual identity across platforms
Optimize content for engagement, watch time, and conversions

Preferred Experience

Experience editing for fitness, wellness, AI, wearable, SaaS, or tech brands
Strong understanding of TikTok, Instagram Reels, and YouTube Shorts trends
Proficiency in Premiere Pro, After Effects, CapCut, Final Cut, or similar tools
Ability to create cinematic, clean, modern edits
Portfolio showcasing high-quality social and brand content

Nice to Have

Motion design and animation experience
UGC-style editing capabilities
Experience working with founders or personal brands
Understanding of direct-response creative and paid social ads
Basic graphic design skills for social assets and thumbnails

Deliverables

High-quality short-form video edits
Social media creative assets and content variations
Platform-optimized content for Instagram, TikTok, LinkedIn, and YouTube
Engaging edits designed to increase reach, retention, and conversions
Consistent premium brand presentation across all social channels

Klyft

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Social Media Manager