We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams.
Responsibilities:
• Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms.
• Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth.
• Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs.
• Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes.
• Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes.
• Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels.
• Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation.
• Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment.
• Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on.
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• 1-4 years of experience in digital analytics, performance marketing, marketing operations, or related reporting roles.
• Hands-on experience with GA4, Looker Studio, Salesforce, and paid media platforms such as Google Ads and Meta.
• Working knowledge of digital marketing measurement, attribution, lead tracking, and conversion analysis.
• Ability to interpret data, identify trends, and present clear recommendations to cross-functional teams.
• Experience supporting dashboard development, ad hoc reporting, and data-driven decision-making.
• Familiarity with data governance, documentation practices, and maintaining accuracy across integrated systems.
• Strong organizational skills with the ability to manage deadlines and follow through in a fast-paced environment.
• Background in healthcare, hospitals, social assistance, or other regulated industries is a plus.
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