Job Overview
Twilight Hantu LLC is seeking a Freelance Digital Marketer to work with us on building an online presence and to drive a marketing and branding campaign across various digital platforms. Our project is specifically for a tabletop roleplaying game that we are seeking to kickstart in October, 2026. Currently we have various social media channels and platforms in operation and seeking to drive additional traffic to increase brand awareness through organic community building, social media posts, and targeted ads. Our LLC is a small operation, so you will work closely with the manager and utilize a content cadence to deliver posts, examine data to optimize posts, and work with the manager to prepare and facilitate any in-person events as needed.
Duties
- Utilize keywords and SEO to improve website visibility with the goal of funneling users to sign-up for our mailing list and kickstarter campaign.
- Evaluate data from paid advertising campaigns to further optimize our digital marketing campaign.
- Utilize graphics, artwork, trailers, to create content for social media posts, newsletters, and kickstarter updates.
- Monitor campaign performance and refine strategies accordingly.
- Utilize communication channels with the manager while working and be responsive in off-hours to address urgent needs.
- Create graphics and content as needed such as shorts or other reels to facilitate the digital marketing campaign.
- Contact game stores to see about in-person events to be approved by the manager; along with other in-person cons or promotional activities to create an 'on the ground' presence.
Skills
- Proficiency with SEO Tools, data analysis, and other strategies to enhance online visibility.
- Prior experience managing a kickstarter campaign for a board game, tabletop roleplaying game, or other such venture.
- Experience with content creation tailored for social media.
- Ability to create reels or shorts based on artwork or other digital files given to you for such tasks.
- Expertise in email marketing campaigns and driving users to sign up to watch a kickstarter.
Pay: $20.00 - $40.00 per hour
Work Location: Remote
