ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With more than 1,400 employees across 28 countries., we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including Conair, McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
As a Copywriter on the Culinary (Cuisinart) team, you’ll bring the brand’s voice to life across campaigns, product launches, social, e-commerce, and retail touchpoints. Reporting to the Culinary Creative Director, you’ll partner closely with designers, art directors, producers, and marketers to translate product benefits into clear, appetizing storytelling—balancing inspiration (recipes and occasions) with education (how-to and features) and conversion-minded messaging. This is a role for a sharp writer who loves food, understands digital-first creative, and can craft copy that performs across channels.
WHAT YOU WILL BRING TO THE ORGANIZATION
Brand Voice, Messaging & Culinary Storytelling
- Write and refine compelling copy for Cuisinart across digital, social, e-commerce, retail, and campaign deliverables—ensuring clarity, consistency, and a distinct brand voice
- Translate product features into customer-relevant benefits and appetizing culinary narratives (recipes, techniques, occasions, and tips) that make the product feel easy and desirable
- Develop messaging frameworks, headlines, CTAs, and value propositions that scale across formats and help teams move faster (toolkits, launch messaging, content series)
- Support brand consistency by applying voice/tone guidelines and collaborating on evolutions to the Cuisinart voice as needed
Digital/Social-First, E-commerce & Campaign Copy
- Concept and write digital- and social-first copy (short-form video scripts, hooks, captions, supers, paid social variations, and content series) with a test-and-learn mindset
- Write conversion-minded e-commerce copy: PDP headlines, product descriptions, feature/benefit callouts, comparison copy, FAQs, and module copy tailored to retailer requirements
- Support integrated campaigns and launches with strong foundational copy—campaign platforms, key messages, taglines, and launch toolkits that scale across channels
- Collaborate with design and content teams to ensure copy is cohesive with visuals, on-layout, and optimized for readability, accessibility, and platform specs
Collaboration, Briefing & Reviews
- Report to the Culinary Creative Director and collaborate with art direction/design, production, marketing, social, e-commerce, and product partners to understand briefs, audiences, and channel requirements
- Participate in brainstorms and concepting; contribute ideas, naming, and messaging that strengthen creative platforms and content systems
- Incorporate feedback efficiently while protecting clarity and brand voice; ask smart questions and propose options when direction is ambiguous
Process, Quality & Best Practices
- Maintain high copy standards: grammar, accuracy, consistency, and tone—ensuring final copy is polished and production-ready
- Support compliant messaging by partnering with internal stakeholders as needed (e.g., legal/brand/product) to ensure claims are accurate and substantiated
- Help build and maintain messaging documentation (voice/tone guidance, message houses, product messaging, glossaries) to improve speed and consistency
- Use performance insights and qualitative feedback to iterate copy and improve future work, especially for paid social and PDP content
Client & Cross-Functional Collaboration
- Partner day-to-day with the Culinary Creative Director to deliver on-brand, high-performing copy across Cuisinart workstreams
- Collaborate cross-functionally to align on priorities, timelines, and channel requirements; flag risks early and communicate progress clearly
- Help ensure a seamless end-to-end experience for audiences by keeping messaging consistent across touchpoints (social, e-commerce, retail, and campaigns)
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- 4+ years of copywriting experience in-house or at an agency, with a strong focus on consumer brands (culinary/food, kitchen appliances, or CPG preferred)
- A portfolio that demonstrates range—campaign messaging, social-first copy, short-form video/scripts, and e-commerce/PDP writing that drives clarity and conversion
- Excellent writing, editing, and proofreading skills with strong command of voice/tone and the ability to adapt across audiences and channels
- Fluency in digital and social best practices: hooks, CTAs, paid social iteration, platform constraints, and performance-informed optimization
- Working knowledge of e-commerce content standards (PDP modules, feature/benefit hierarchies, compliance considerations, and retailer specs including Amazon a plus)
- Strong conceptual thinking: able to contribute ideas, naming, and messaging that sharpen creative direction and strengthen storytelling
- Highly organized and collaborative; able to manage multiple projects, track feedback, and deliver clean copy on deadline
- A genuine interest in cooking and food culture, with the ability to write credibly about recipes, techniques, and kitchen moments
And we’d love you to… Have prior experience writing for culinary/food brands, kitchen appliances, or adjacent lifestyle categories—balancing appetite appeal with clear education and product truth.
- Be confident writing across digital-first tactics (paid social iterations, creator/chef partnership content, short-form video scripts, recipe series) and e-commerce experiences (PDP modules, FAQs, comparison copy) with a conversion-minded point of view.
Any of the following would be a plus (culinary copy + digital/social + e-commerce)
- Experience writing SEO-informed web copy (blogs, recipe content, landing pages) and/or email/CRM copy, with an understanding of how to balance brand voice and performance goals
- Familiarity with retailer and e-commerce ecosystems (including Amazon) and the nuances of compliance-aware product copy (claims, specs, and feature/benefit hierarchy)
Starting salary between $65-$75
EQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
RECRUITING AGENCIES
tms does not accept agency resumes submitted by third-party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site, tms employees, or any other company location. tms is not responsible for any fees related to unsolicited resumes.
