Brand: No Makeup Makeup®
Start Date: Immediately
End Date: Ongoing month-to-month
Hours: 25 hours per week
Reports To: Chief Marketing Officer
Role Type: Independent Contractor
About No Makeup Makeup®
Founded by industry icon Victoria Jackson and esteemed beauty innovator Kim Wileman, No Makeup Makeup® is a beauty brand built on the belief that less is best. With high-performance, skin-first formulas and a philosophy of “less makeup, more you,” the brand creates effortless products that enhance rather than mask.
Job Spec
We’re looking for a Social Media Manager who understands that this isn’t just about content. It’s about building belief and community. At No Makeup Makeup®, social is where our philosophy lives: Less Makeup. More You.
This role sits at the intersection of brand storytelling, performance and community, translating our founder-led authority and proprietary technology into content that drives awareness, trust, trial and repeat.
What You’ll Own
You will lead the day-to-day execution and evolution of our social ecosystem across Instagram, TikTok, YouTube Shorts, Pinterest, and Facebook (Group) ensuring each platform plays a distinct role in driving growth.
You will:
· Bring our content pillars to life
· Translate founder storytelling into scalable, high-performing content
· Create a consistent drumbeat of education, demonstration and emotional connection
· Partner closely with creative, marketing and e-comm to support key brand campaigns
· Help scale social as a revenue-driving engine, not just a brand channel
Why This Role Matters
No Makeup Makeup® isn’t following a trend. Our Founder created the category.
This role is about helping us reclaim and modernize that leadership, using social to translate our legacy, innovation and philosophy into something that feels essential, relevant and unmistakably ours.
What Success Looks Like
· Social becomes a primary driver of conversion and repeat behavior, not just engagement
· Content clearly communicates our USP (FlexShade Technology™ + FlexScent Technology™) in a way that feels simple and human
· Founder-led educational content becomes ownable, recognizable and high-performing
· We build a community of loyal, repeat customers, especially among Gen X women
· Our content consistently reflects a modern, elevated, skin-first aesthetic
Core Requirements
1. Platform-Native Expertise (Commerce + Content)
You understand that TikTok is a sales engine, Instagram is a brand world, YouTube educates, and Pinterest drives intent. You know how to create for each—not copy/paste across.
2. Taste Level + Beauty Aesthetic Sensibility
You have a strong point of view on what feels elevated, credible and modern in beauty. You instinctively avoid overdone, overly filtered or trend-chasing content that conflicts with a skin-first, editorial lens.
3. Performance-Driven Mindset
You are fluent in metrics and optimization. You know how to:
· Identify high-performing hooks
· Iterate quickly
· Translate engagement into conversion
4. Deep Alignment with Our Consumer
You understand our audience: Gen X and beyond, discerning, time-starved, and not interested in 10-step routines. You know how to speak to:
· Skin changes (hormones, aging, sensitivity)
· Desire for ease, confidence, and authenticity
· You create content that meets her where she is
5. Storytelling + Content Architecture
You think in series, not one-offs. You can build and maintain repeatable formats that ladder up to a larger narrative:
· Founder authority
· Product education
· Real-life application
· Emotional storytelling
6. Founder & Creator Direction
You’re comfortable directing talent, including founders. You know how to:
· Pull natural, unscripted moments from Founders / Talent
· Shape content that feels human, not overly produced
· Guide creators to deliver brand-aligned content without losing authenticity
7. Speed + Test-and-Learn Agility
You move quickly and are comfortable operating in a high-output, iterative environment. You can confidently concept → shoot → edit → publish without overcomplicating. While this would not be a daily requirement, knowing how to produce content is part of your skillset.
8. UGC & Influencer Integration
You know how to identify, brief and repurpose creators. You understand how to:
· Turn UGC into high-performing paid assets
· Balance relatability with brand elevation
· Support TikTok Shop and affiliate strategies
9. Brand Voice Stewardship
You protect and evolve the No Makeup Makeup® voice and understand how to communicate beauty tech in a human way:
· Confident, not preachy
· Emotional, not overly sales-driven
· Simple, but rooted in innovation
10. Cross-Functional Operator
You collaborate seamlessly across:
· Creative (to maintain visual excellence)
· Marketing (campaign alignment)
· E-comm (conversion + product focus)
· PR/Influencer (amplification moments)
· You understand that social is a central node in the ecosystem, not a silo.
Who You Are / Requirements
· A brand builder, not just a maintainer
· Obsessed with the intersection of beauty, storytelling and commerce
· Excited by the opportunity to scale a founder-led brand with real IP and authority
· Energized by creating content that doesn’t just perform but resonates and converts
· 5+ years managing social media for a beauty, lifestyle or luxury brand
· Experience with luxury beauty brands targeting a 35+ consumer
· Proven track record growing audiences and driving engagement
· Highly organized and self-directed — you manage multiple accounts without dropping the ball
· Experience managing multiple social channels simultaneously
· Familiarity with scheduling and analytics tools (Later, Sprout Social, or similar)
Nice to Have
· Background with QVC, HSN or LIVE commerce
· Deep passion for color cosmetics and servicing the mature beauty consumer
Email resume to bree@nomakeupmakeup.com
- No Makeup Makeup® is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team.
