Marketing Manager
Novus Global & Meta Performance Institute | Generalist Role | Remote
About Us
Novus Global is an elite executive coaching organization serving leaders across major organizations in North America. Meta Performance Institute (MPI) is our premium leadership and coaching institute, training high-capacity coaches through selective, cohort-based programs and live experiences.
We're entering a meaningful growth phase across both brands, and we need a Marketing Manager who can roll up their sleeves and execute across the full marketing function, with an eye for quality, a commitment to results and an insistence on audience connection through carefully curated messaging.
About the Role
This is a player-coach role. You'll lead a small team of marketing coordinators that produce the day-to-day marketing work (content, social, campaigns, collateral) across both Novus Global and MPI. Your job is to set clear direction, review drafts, protect the brand voice, keep deliverables on time, and step in and do the work yourself when the moment calls for it.
What You'll Do
Content & Copy Leadership
- Lead the content team producing email campaigns, nurture sequences, newsletters, and launch flows in HubSpot
- Direct the team writing website copy for program pages, landing pages, and ongoing conversion work
- Oversee blog posts, case studies, and thought leadership content that build authority across both brands
- Guide the creation of lead magnets — guides, frameworks, assessments, and other gated resources
- Oversee sales and enrollment collateral: one-pagers, brochures, follow-up sequences, program guides
- Set briefs, review drafts, and edit for voice, clarity, and quality before anything ships
- Step in and write directly when the piece calls for it — high-stakes launches, executive voice, tight turnarounds
Social Media Leadership
- Lead the team executing day-to-day social across LinkedIn (primary), Instagram, and other relevant platforms
- Review posts, copy, and content plans to ensure tone, polish, and brand consistency
- Oversee ghostwriting and content support for Novus Global and MPI leadership on LinkedIn
- Engage directly when the moment requires executive or founder-level voice
Campaign & Calendar Management
- Direct the team producing campaign assets including emails, posts, pages, and collateral so everything ships on brand and on time
- Own the marketing calendar and keep deliverables moving across the team
- Coordinate the team's go-to-market execution for new program launches, live events, and cohort enrollments
- Review post-campaign numbers (opens, clicks, sign-ups) with the team and share what you see with leadership
Brand & Quality Control
- Protect both brand voices (Novus Global and MPI) keeping them distinct, consistent, and premium across every touchpoint
- Uphold and apply existing language standards and messaging frameworks through the work your team produces
- Act as the final editorial pass - nothing publishes that isn't uncompromisingly on-brand
Team & Operations (light touch)
- Manage and develop our small team of writers and creatives who deliver the day-to-day work
- Keep HubSpot campaigns, lists, and automations tidy and functioning
- Coordinate with freelance designers and other creative vendors to get work across the finish line
You Might Be a Fit If You
- Have 4–6 years of marketing experience, across multiple marketing disciplines
- Are a genuinely strong writer - clear, persuasive, adaptable, and tuned to tone
- Know how to write for social in a way that feels distinctly human (not corporate)
- Are comfortable jumping between channels - email one hour, social the next, a landing page after lunch
- Are fluent in HubSpot (or a comparable CRM/marketing automation tool)
- Have experience in coaching, professional services, education, or premium B2C/B2B brands (preferred)
This Role Is Not Ideal If You
- Prefer specializing deeply in a single channel (paid, SEO, video, etc.)
- Need constant direction to produce your best work
- Are more comfortable maintaining existing systems than pushing for what you and your team are truly capable of
Our Values
All team members at Novus Global and MPI embody:
Growth · Ownership · Love · Integrity · Vision · Energy
You will be trusted with autonomy, and expected to earn it through the quality and consistency of your work.
The Details
- Job Type: Full-time
- Work Location: Remote
- Benefits: Flexible schedule, professional development assistance, referral program
Pay: $85,000.00 - $100,000.00 per year
Application Question(s):
- Walk us through a campaign you personally delivered from draft to launch. What was your exact contribution, which channels did it span, and what outcomes did it produce? (200–300 words)
- This role works under senior leadership who own the overall marketing strategy. Tell us about a time you produced excellent work inside someone else's strategic direction. How did you stay sharp and engaged without also owning the direction? (200–250 words)
- Spend ten minutes with our content at https://novus.global, https://www.mp.institute/, and our LinkedIn accounts. Pick one specific piece (name it). Share one thing you'd keep and one thing you'd change, and why. (150 words)
Work Location: Remote
