Job Title: Senior Manager, Content Marketing
Reports To: VP of Marketing
FLSA: Exempt
About us:
120Water is a mission-driven SaaS company helping government agencies and utilities protect public health and give communities confidence in their water. Our platform unifies water data in one place, enabling customers to easily manage compliance and streamline everything from sampling to community communication and public transparency.
We power critical initiatives like lead service line inventories, water quality and asset compliance, giving those responsible for water safety the tools they need to operate with clarity, precision, and speed.
At 120Water, we believe water is one of the world’s most important resources—and the work we do directly impacts communities across the country. We’re building a team of people who care deeply about solving complex problems, collaborating across disciplines, and using technology to drive meaningful impact.
A winning candidate will demonstrate 120Water core values:
We are committed to delivering pragmatic software solutions that enable us to have an impact at scale. We move with purpose and priority in order to accelerate the mission.
We bring a team-first approach to deliver on our commitments to our customers. We strengthen our trusted-advisor status by doing what we say we’ll do.
We are looking for a Senior Manager, Content Marketing to own 120Water's content engine. You'll define the strategy, uncover compelling stories, and produce content that educates our market, builds our audience, and converts new customers.
We have a foundation of resources our industry loves, and a strong network of thought leaders. What's missing is the right leader to drive focus, bring new skills, and take things to the next level of quality, innovation, and business impact. The right person will double down on what's working, strengthen what's not, and build a content program that drives real value for a company whose mission matters.
You'll partner closely with subject matter experts, industry advisors, and our Product and Go-To-Market teams. You're a strategist who thinks in terms of pillars, funnels, personas, and distribution, but you're not above writing the blog post yourself. You're a writer who can also use resources across video, audio, and design to make 120Water the most trusted voice in water compliance. You know how to build AI workflows that complement human expertise, quickly scale processes, and improve content quality. As your impact on the business and our customers' success grows, so will your resources.
Define topic pillars that position 120Water as the category leader
Map content to the customer journey across state agency and utility personas
Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments
Develop thought leadership with 120Water team members, customers, and advisors
Help shape corporate communications and the brand narrative
Explore AI-assisted workflows that improve speed and quality without losing the human voice
Employ analytics and set content KPIs tied to business outcomes
Write blogs, guides, whitepapers, case studies, and high-production digital content
Produce video content with internal SMEs and external resources
Work with designers to make content visual, interactive, and compelling
Manage and edit freelance writers and contributors for quality and brand consistency
Build relationships with SMEs and advisors to turn their expertise into content competitors can't replicate
Repurpose top content across formats (e.g. whitepaper blogs, webinar social clips, case study one-pagers)
Protect and evolve the 120Water brand voice
Optimize content for campaigns, channels, and formats
Partner across digital, events, PR, and partnerships to extend reach
Evolve how content lives on our website and owned channels, making it interactive, engaging, and easy to find
Make SEO/AEO a real acquisition channel in partnership with the digital marketing team
6+ years in content marketing with a strong B2B portfolio across formats
Proven ability to build and run a content strategy mapped to funnel stages and personas
Exceptional writer and editor who can make complex topics clear, compelling, and human
Experience with and curiosity about AI-assisted workflows
Experience managing freelancers or agencies and holding a high editorial bar
Track record tying content to real results like traffic, engagement, pipeline, revenue
Strong collaborator who can pull insights out of SMEs, product teams, and leadership
Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart.
Strategic thinker who still likes making things
Comfortable in a well-resourced but high-urgency scale-up
Water, govtech, or regulated infrastructure experience
Creative direction and brand leadership experience
Video production skills (strong visual storytelling instincts are a must)
Experience with HubSpot, Webflow, Canva, Claude and/or similar systems
A documented content strategy with themes that support the mission, brand, product marketing, and sales
An editorial process that meets needs across business functions, getting the right content to the right audience at the right time
A content calendar mapped to funnel, personas, and campaigns
Growing organic traffic, subscribers, and engagement
Content that measurably contributes to pipeline and bookings
Increasing share of voice: 120Water recognized as the authority on water compliance
Smooth content operations: consistent cadence, strong freelancer bench, clear standards
Video and compelling visual design as regular parts of the mix
Engaging media and digital content experiences that inspire audience engagement
A pipeline of expert-driven content powered by strong SME relationships
