Job Description: [TEMP] Interim Social Media Coordinator
Contract Length: Full-time, 7-8 Months
Reports to: Associate Manager, Social Media
Location: Carlsbad, CA (hybrid)
About REEF:
At REEF, we’re more than a premium footwear brand; we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.
As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.
Role Overview:
The Social Media Coordinator is a 7–8 month temporary role supporting the day-to-day execution of our social media presence across key platforms. This role helps bring brand storytelling to life through publishing content, engaging with the community, identifying trends, and supporting campaign launches. The ideal candidate is social-obsessed. Also, highly organized, digitally native, creatively curious, and excited about amplifying brand storytelling across social channels. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote.
Core Responsibilities:
Content Publishing & Platform Management
- Schedule and publish content across social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, etc.)
- Manage the social content calendar and ensure posts go live accurately and on time
- Format assets for different platforms (cropping, adding audio when applicable, tagging, etc.)
- Assistwith organic social rollout plans when launching seasonal campaigns, product drops, and collaborations
Community Engagement
- Monitor and respond to comments, DMs, and tagged content daily
- Flag customer service issues toappropriate teams
- Identifyand engage with brand advocates, creators, and community members
- Track and highlight user-generated content opportunities through tagged content
Trend & Culture Monitoring
- Stay on top of social media trends, emerging content formats, and platform updates
- Identifyopportunities for the brand toparticipatein trending conversations when brand relevant
- Support the development of trend-led content ideas for upcoming social posts and work with creative team to execute
- Flag emerging creators or content styles that could inspire brand content
Content Production Support
- Assistin capturing social-first content during photoshoots, events, and brand activations
- Shoot simple mobile-first content (behind-the-scenes, product features, lifestyle moments)
- Edit short-form videos for social (Reels, TikTok, Shorts)
- Organize and tag content within the social asset library
Key Capabilities
- Deep familiarity with Instagram, TikTok, and emerging social platforms best practices
- Digitally native and passionate about social media, culture & trends
- Strong eye for engaging social content
- Basic photo/video editing skills
- Detail-oriented and able to manage multiple posts and deadlines
- Basic video editing (CapCut, Splice, Frame.io), Canva or Adobe Creative Suite
- Comfortable being on camera and capturing content
- Excited to learn and grow in a fast-paced marketing environment
Equal Opportunity Employment Statement:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For California-based positions, the salary range for this role is $55,000 to $60,000 for the duration of the contract. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.
Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.
