Job Description: [TEMP] Interim Social Media Coordinator
Contract Length: Full-time, 7-8 Months
Reports to: Associate Manager, Social Media
Location: Carlsbad, CA (hybrid)

About REEF:

At REEF, we’re more than a premium footwear brand; we’re a community built on a deep love for the beach, surf culture, and creating high-quality products that fit active, adventurous lifestyles. For over 30 years, we’ve blended innovation with comfort, style, and versatility, making us a global leader in footwear.

As industry pioneers, we are committed to setting the standard for environmental and social responsibility. We prioritize sustainable design, while actively supporting organizations like Urban Surf 4 Kids and the Surfrider Foundation. Beyond our products, we empower our employees and brand advocates to give back, fostering a culture of purpose and impact.

Role Overview:

The Social Media Coordinator is a 7–8 month temporary role supporting the day-to-day execution of our social media presence across key platforms. This role helps bring brand storytelling to life through publishing content, engaging with the community, identifying trends, and supporting campaign launches. The ideal candidate is social-obsessed. Also, highly organized, digitally native, creatively curious, and excited about amplifying brand storytelling across social channels. This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote. 

Core Responsibilities:

Content Publishing & Platform Management

Schedule and publish content across social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, etc.)
Manage the social content calendar and ensure posts go live accurately and on time
Format assets for different platforms (cropping, adding audio when applicable, tagging, etc.)
Assistwith organic social rollout plans when launching seasonal campaigns, product drops, and collaborations

Community Engagement

Monitor and respond to comments, DMs, and tagged content daily
Flag customer service issues toappropriate teams
Identifyand engage with brand advocates, creators, and community members
Track and highlight user-generated content opportunities through tagged content

Trend & Culture Monitoring

Stay on top of social media trends, emerging content formats, and platform updates
Identifyopportunities for the brand toparticipatein trending conversations when brand relevant
Support the development of trend-led content ideas for upcoming social posts and work with creative team to execute
Flag emerging creators or content styles that could inspire brand content

Content Production Support

Assistin capturing social-first content during photoshoots, events, and brand activations
Shoot simple mobile-first content (behind-the-scenes, product features, lifestyle moments)
Edit short-form videos for social (Reels, TikTok, Shorts)
Organize and tag content within the social asset library

Key Capabilities

Deep familiarity with Instagram, TikTok, and emerging social platforms best practices
Digitally native and passionate about social media, culture & trends
Strong eye for engaging social content
Basic photo/video editing skills
Detail-oriented and able to manage multiple posts and deadlines
Basic video editing (CapCut, Splice, Frame.io), Canva or Adobe Creative Suite
Comfortable being on camera and capturing content
Excited to learn and grow in a fast-paced marketing environment

Equal Opportunity Employment Statement:
REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Pay Transparency:
REEF Lifestyle LLC complies with all applicable state and local laws regarding pay transparency. For California-based positions, the salary range for this role is $55,000 to $60,000 for the duration of the contract. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

Reasonable Accommodations:
REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact us directly. At-Will Employment: Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the employee or REEF Lifestyle LLC may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

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[TEMP] Interim Social Media Coordinator