Title: Digital Marketing Specialist
Duration: 03 Months Contract + Possibility of Extension/FTE
Location: Cambridge, MA 02138
Pay Rate: $30 - $32.00 hourly on W2
Job Overview
Description:
Working under the direction of a manager, assist with and coordinate digital marketing and advertising campaigns. Collaborate with managers to identify marketing goals, audiences, and messaging. Research and recommend appropriate markets and channels. Assist with the development of digital marketing plans and related deliverables. Produce digital marketing copy and content as needed. Coordinate production of non-digital aspects of marketing campaigns. Review deliverables from external agencies, third-party designers, or other creative resources for quality and alignment with requirements and brand standards.
Demonstrate solid knowledge and hands-on experience with paid and owned social media, podcast sponsorships, digital display, and email marketing (including newsletters and campaign emails). Also required is experience with paid search, search engine optimization, and web analytics.
May use web analytics tools to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns. May serve as a subject matter expert on digital advertising efforts, marketing capabilities, and digital media trends.
Will liaise with and represent organizational interests with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution. Conduct periodic audits of invoices, budgets, and media plans to optimize media investment.
Required technical skills: Intermediate or better proficiency in common office software tools. Basic knowledge of HTML, CSS, image editing tools, and web analytics. Familiarity with customer relationship management tools is a plus.
Job Specific Responsibilities
- Work with supervisor and relevant stakeholders to execute marketing campaigns for events and initiatives
- Provide updates and ensure smooth communication across multiple internal teams
- Draft and edit content for weekly and ad hoc email newsletters, web, print materials, and social media
- Maintain accurate and consistent information across all communication channels, including event calendars, social media, print materials, web content, posters, and signage
- Design, edit, and organize graphics and video content using templates and style guides
- Design and edit content for department websites using a content management platform
- Use project management tools to coordinate tasks and communicate among team members
- Monitor and report on usage data and performance across communication platforms
- Assist in creating statistical reports and basic visual data representations
- Participate in communications-related training and stay updated on industry best practices
- Attend regular logistics and marketing meetings
- Collaborate with support staff and team members as needed
- Participate in various organizational events, workshops, and meetings
Basic Qualifications
- Three years of office work experience
- Minimum of one year of editing, writing, and design experience
Additional Qualifications
- Bachelor’s degree preferred
- Experience working on marketing and branding campaigns
- Strong proofreading, editing, writing, and design skills
- Proficiency with office productivity tools and social media platforms
- Basic understanding of HTML is a plus
- Familiarity with email marketing tools preferred
- Demonstrated design experience with graphic design tools and content management systems
- Experience with photography and videography equipment
- Strong organizational skills with the ability to manage multiple tasks and priorities
- Self-motivated with the ability to work independently and collaboratively
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
