Social Media Specialst

Sparks Group • Contract • Washington, DC, US • $30 - $35 / hour • 4d ago

Social Media Specialist Job Summary:

Sparks Group is working with a global professional association in Washington, DC to find a Social Media Specialist to help drive communication projects that foster community growth and engagement, as well as drive readership, authorship, and revenue for the association’s publications. This is a long-term, hybrid (2 days onsite) contract role.

As a Social Media Specialist, you will implement and drive forward the established strategic direction for the association’s brand level publications social media presence while supporting the range of sub-brand accounts in collaboration with the product marketing teams. You will also support the communications team with writing/editing, stakeholder engagement, and project management to advance long-term priorities and support rapid response projects.

Social Media Specialist Responsibilities:

Implement the strategy and drive new tactics for publications’ brand-level social media presence across platforms to engage with our community.
Identify opportunities, test new approaches, and make data informed recommendations to evolve social media strategy and processes.
Manage, prioritize, and execute requests from global marketing colleagues in alignment with overall strategy.
Support communications projects through planning, content creation and delivery, and coordination with teams.
Provide support and guidance for other staff who manage social accounts for journals and other sub-brands of publications.

Social Media Specialist Qualifications:

A bachelor’s degree, with a preference for fields related to communications or marketing.
5+ years of experience in social media communications or a related function.
Significant experience managing social media for a similarly high-profile organization and familiarity with management platforms (e.g. Brandwatch, Buffer, Sprout, Hootsuite).
Experience with basic design through tools like Canva.
Confident and self-motivated professional who can identify problems and implement solutions.
Clear thinker and excellent writer with an organized and detail-oriented approach.
Preference for familiarity and experience with researchers and the scientific community.