Marketing and Social Media Management and Production Services (Request For Proposals)

Chorus America • Part-time • Washington, DC, US • 1d ago

Posted: Mar 24, 2026

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Marketing and Social Media Management and Production Services (Request For Proposals)

The Washington Chorus - Washington, DC

business_center Contractor

Salary: $3,000.00 - $5,500.00 Monthly

Application Deadline: Apr 15, 2026

Administrative

About The Washington Chorus

The Washington Chorus (TWC), now in its 64th season, is one of the foremost symphonic choruses in the nation. Noted for the superb artistry of its performances and recordings of the entire range of the choral repertoire, TWC is widely recognized as a cultural leader in the nation’s capital.

A three-time nominated and two-time Grammy Award winner, the 200-voice Washington Chorus produces a robust performance season at major venues in the Washington, D.C. area and also regularly performs at the invitation of the National Symphony Orchestra, the Baltimore Symphony Orchestra, and the National Philharmonic.

Artistic Director Eugene Rogers is widely regarded as one of the most acclaimed next-generation conductors and musical thought leaders today working at the intersection of classical music and social change.

The mission of TWC is to create transformative musical experiences that bring people together through the joy of choral music. We envision an inclusive community where choral music connects, reflects, and inspires everyone.

Purpose of This RFP

The Washington Chorus (TWC) seeks qualified independent contractors or marketing services firms based in the Washington D.C. metropolitan area to provide part-time marketing and social media management services for an 8-month engagement. The selected contractor will lead digital marketing strategy, content creation, audience engagement, and analytics reporting to support TWC's performance season and organizational growth. NOTE: TWC realizes that this position likely will be supported by outsourcing for certain functions (such as graphic design, or strategy development) depending on the candidate’s strengths.

SCOPE OF WORK

OBJECTIVES

The contractor will execute TWC's integrated marketing and communication activities with the following goals:

Drive engagement and ticket sales through compelling, consistent digital and print marketing
Expand the Chorus's online presence and reach new audiences
Maintain alignment with TWC's artistic vision, performance calendar, and brand voice
Provide actionable insights from campaign analytics to continuously improve outreach

SCOPE OF SERVICES

Creative Strategy and Campaign Development
Develop seasonal campaign concepts that promote concerts, programs, and community initiatives
Collaborate with the Artistic Director and leadership team to shape messaging and visual strategy
Propose and execute digital storytelling initiatives (photos, short videos, behind-the-scenes content)
Marketing and Content Production
Create and manage content calendars covering major performance milestones
Design and produce marketing assets using Canva, Adobe Express, or similar tools
Write and edit copy for social media, email newsletters, and printed materials
Coordinate printing or vendor services as needed for approved collateral
Channel and Community Management
Schedule and manage posts across all active social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, Threads)
Manage and optimize Google Ads campaigns
Monitor engagement, respond to audience comments or inquiries, and elevate relevant interactions across social media platforms
Audience Targeting and Marketing Automation
Utilize PatronManager CRM (in coordination with TWC's database administrator) to segment lists and create targeted messages
Ensure contact data aligns with approved marketing goals and compliance requirements
Recommend improvements to digital advertising reach and conversion strategies
Analytics, Reporting, and Performance Insights
Provide monthly summary reports with key metrics (reach, engagement, conversions, etc.)
Analyze patterns of audience growth and identify opportunities for improvement
Present campaign-based insights during agreed-upon check-ins with TWC leadership

Key Deliverables

Monthly content calendar aligned with concert and fundraising milestones
Minimum of 3 original posts per week across active platforms
Monthly email campaign(s) promoting key events
At least one formal performance report per month summarizing analytics and strategic recommendations
Final comprehensive report summarizing outcomes, KPIs, and recommendations for the following season

Questions regarding this RFP should be submitted in writing to jobs@thewashingtonchorus

Attachments

TWC-Marketing-RFP.docx

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