*This is not a freelance job, this is an in house employment opportunity working for Kendhammer A-1 Roofing and Construction*
Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker who can analyze market trends and develop effective marketing campaigns that resonate with our target audience.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business objectives.
- Manage SEO efforts to enhance online visibility and drive organic traffic. (Conduct keyword research using Semrush or similar platform)
- Oversee social media marketing campaigns across various platforms, including Facebook Advertising, Google ads, Microsoft ads
- Utilize Adobe Creative Suite or Canva to create compelling visual content for marketing materials.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with the sales team to support advertising sales efforts
- Implement marketing automation tools to streamline processes and improve efficiency.
- Monitor and analyze campaign performance using Google Analytics and other analytics tools. (Google sheets, Excel)
- Develop engaging content for possible email marketing campaigns, ensuring high open and conversion rates.
- Manage budgets for marketing initiatives while ensuring optimal allocation of resources.
- Stay updated on industry trends in B2C marketing, performance marketing, and digital advertising.
- Actively communicate with all media partners/ advertising outlets (FOX, WXOW, Spectrum, Lamar)
- Manage office email and phone
- Assist with various office tasks
Requirements
- Proficiency in digital marketing techniques including SEO, content marketing, email marketing, and social media marketing.
- Familiarity with SEO basics (Keywords, website activity)
- Excellent research skills to inform strategic decisions based on data-driven insights.
- Strong analytical skills with a focus on results-oriented performance metrics.
- A collaborative mindset with excellent communication skills for effective teamwork across departments.
- Business related degree or in the process of obtaining one
PROFESSIONAL AND PERSONAL TRAITS
· Develops and maintains positive and professional relationships with clients, co-workers and contractors
· Trustworthy
· Respectful
· Reliable
· Self-motivated and dependable
· Responds to requests for assistance in a tactful manner
· Demonstrates concern for getting work done on time and correctly
· Task-oriented with high standards of quality and accuracy
This is a perfect position for a talented, career driven college student to do part time while obtainig their degree.
Job Type: Part-time
Work Location: In person
Pay: Up to $20.00 per hour
Work Location: In person
