Job Title: Marketing Consultant
Job Location: Nashville, TN
Contract: 4 months
Hybrid role - 4 days Onsite and 1 day Remote
Job Description:
- The Manager, Digital Marketing role develops and executes strategic digital marketing campaigns for artists, labels, or projects, providing insights and recommendations to optimize audience engagement, growth and streams.
- This role manages campaign execution across digital, social, lifestyle, and promotional channels, collaborates with internal teams and external partners, and supports the planning, reporting, and creative delivery of marketing initiatives.
- This role maximizes digital marketing efforts across social media, online advertising, websites, and CRM, driving engagement, growth, sales, and the overall effectiveness of Capitol CMG artist and label brands.
- The position provides ongoing support to connect our artists and products with consumers in meaningful ways.
Job Functions:
- Provide on-going support to VPs and Directors, Marketing by supporting priorities, major initiatives, and all requests to connect artists & consumers.
- Provide on-going support to VP, Digital Marketing by developing and executing comprehensive plans for all music, video, content releases and streaming events.
- Drive social media growth and engagement for all artists through advanced strategy, promotion, activity, and relevant content across Instagram, Facebook, X, Pinterest, SnapChat, TikTok, YouTube and others as needed.
- Manage online advertising budget and implement strategic plans for each release, generating innovative ideas and approaches that effectively target the core consumer via Meta, TikTok, Google, Snap Inc. and more.
- Create and leverage content to maximize exposure with key partners per release and leverage with all applicable online partners/influencers to deliver increased awareness and visibility for releases.
- Develop targeted strategy for artists’ and label’s video channels including YouTube and various short form platforms.
- Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new and developing act.
- Prepare and deliver relevant branding and content on all proprietary points of consumer contact to fuel on-going, digital relationships between artists and their fans.
- Initiate campaigns for priority streaming platforms to drive followers, streams, shares, and playlisting.
- Provide support in creative idea generation for digital marketing in the development of comprehensive marketing and advertising plans for Capitol CMG artists.
- Drive growth of label email list and all social media channels by implementing CRM campaigns and engaging content plans.
- Manage artist and label websites and web properties with the latest technology and relevant content.
- Actively participate in team meetings, discussions and planning activities.
- Other duties as assigned.
Skills/Abilities:
- Ability to work well with others in a team environment.
- Must be an organized critical thinker who works well under pressure, on short deadlines, and across multiple active artist campaigns.
- Strong understanding of current technology, digital developments, and the digital music landscape.
- Must have proficient understanding of online music and streaming platforms.
- Proficient in Microsoft Word, Excel, Outlook, Photoshop.
- Experience in Adobe Suite, Google Analytics, Google Adwords, HTML and CSS a plus.
Education & Experience:
- 2-3 years of relevant experience in digital music or social media marketing.
- It helps to be artist/manager friendly and understand digital music.
- Prefer 4-year college degree, if possible in marketing, business or equivalent.
