OPEN TO FULLY REMOTE
Position Overview
The Freelance LinkedIn Paid Social Buyer supports multiple account teams and is responsible for hands-on execution, optimization, pacing, and reporting of paid social campaigns. This role will primarily support B2B marketing initiatives, with a strong focus on LinkedIn as a core platform.
This individual will play a critical role in onboarding a new client, requiring deep in-platform buying experience, strong audience strategy expertise, and familiarity with CRM and third-party data integrations. The ideal candidate has experience building and activating sophisticated audiences, understands platform-specific targeting nuances, and can connect top-of-funnel efforts to downstream performance across MOFU and BOFU initiatives.
Campaign Planning & Audience Strategy
- Translate campaign objectives and audience strategy into platform-specific execution, primarily within LinkedIn
- Lead development of top-of-funnel (TOFU) campaigns designed to drive awareness and qualified demand
- Build and refine audience strategies using first-party (CRM) and third-party data sources
- Develop scalable prospecting and retargeting frameworks aligned to full-funnel marketing efforts
- Understand and apply platform-specific targeting nuances (job title, company, seniority, ABM, etc.)
- Identify opportunities to test audience segments, creative formats, and bidding strategies
Platform Execution & Data Integration
- Execute end-to-end campaign builds directly in-platform (LinkedIn required; Meta a plus)
- Experience onboarding and utilizing third-party (3P) data, CRM and audience-enhanced data for targeting and segmentation strongly preferred
- Build and manage matched audiences, retargeting pools, and lookalike audiences
- Ensure accurate tracking, tagging, and QA across campaigns
Campaign Stewardship & Optimization
- Manage day-to-day performance across multiple campaigns and accounts
- Optimize toward TOFU KPIs while aligning with downstream performance goals
- Monitor pacing, delivery, and efficiency to maximize reach and engagement
- Troubleshoot delivery or performance issues and implement optimizations
Cross-Functional Collaboration
- Partner closely with client teams to ensure alignment between TOFU efforts and in-house MOFU/BOFU campaigns
- Maintain strong, ongoing communication with LinkedIn platform reps to leverage insights, beta opportunities, and best practices
- Collaborate with analytics teams to ensure proper tracking, measurement, and reporting alignment
Billing & Budget Management
- Monitor pacing and budget allocation across campaigns
- Track spend, reconcile budgets, and manage data-related costs (including 3P data fees)
- Flag discrepancies and ensure financial accuracy across campaigns
Reporting & Insights
- Develop and deliver reporting on campaign performance, with a focus on upper-funnel metrics and audience insights
- Connect TOFU performance to broader funnel impact where possible
- Communicate performance insights, optimizations, and recommendations clearly to internal teams
Qualifications
- 3+ years of hands-on paid social experience with strong in-platform buying expertise
- Deep experience managing LinkedIn campaigns for B2B audiences
- Proven experience onboarding and activating CRM and/or third-party (3P) data within LinkedIn
- Experience building advanced audiences and understanding platform targeting nuances
- Experience supporting or aligning with full-funnel strategies (TOFU → MOFU → BOFU)
- Strong understanding of demand generation and B2B audience strategy
- Experience working closely with platform reps (LinkedIn preferred)
- Strong analytical, problem-solving, and communication skills
- High attention to detail with proven ability to QA and manage campaigns at scale
Rate
$1,500-$2,000 per week
