Who We Are:
Symetria Recovery is the #1 outpatient rehab in Illinois and Texas. It started with three simple, yet game-changing core beliefs: Addiction is a disease; co-occurring mental health conditions should be addressed, and patients deserve respect, not judgement. Symetria Recovery provides comprehensive substance abuse treatment with a focus on Medication-Assisted Treatment (MAT) in a welcoming outpatient setting. Unlimited clinical services are available to our patients under our bundled-service delivery model. Key services delivered through our Opioid Treatment Program (OTP) licensure include MAT, medically monitored psychiatric care, individual therapy, group therapy (IOP), 6-day-per-week nursing care, and ongoing aftercare. Most of our patients being provided medication receive Buprenorphine products, but they can also receive Methadone, and any other FDA-approved medication for addiction.
What You Will Do:
- Develop and maintain a structured social media content calendar aligned with marketing initiatives, clinic updates, and brand priorities.
- Monitor and manage engagement across social channels, including comments, messages, and mentions, while following established guidelines for patient privacy and HIPAA compliance.
- Track, analyze, and report on social media performance metrics (engagement, reach, audience growth, and content effectiveness) and use insights to refine content strategy.
- Collaborate with clinical leadership, operations, and marketing teams to identify content opportunities that highlight patient education, recovery stories, and Symetria’s treatment approach.
- Stay current on social media trends, platform updates, and healthcare marketing best practices to ensure content remains relevant, compliant, and impactful.
- Audit and take ownership of Symetria’s existing social media platforms by assessing the current state, cleaning up profiles, and establishing a consistent brand presence.
- Build and manage an organic social media strategy across platforms including LinkedIn, Facebook, Instagram, and others as appropriate.
- Evaluate and recommend additional platforms that align with Symetria’s brand, audience, and growth goals.
- Develop clear guidelines for responding to inquiries and engaging with audiences across social channels.
- Create and manage content that speaks to multiple audiences, including prospective patients, referral partners (PCPs, ERs, courts, employers), MAT patients, and IOP program participants.
- Repurpose existing assets—such as blog content, podcast interviews, and clinic-level photography—into engaging, social-ready formats.
- Ensure all content complies with platform policies related to addiction, recovery, and mental health while maintaining sensitivity and effectiveness.
- Establish the foundation for a scalable social media function as the organization continues to grow.
Must-Haves:
- Prior social media management experience in healthcare, behavioral health, or addiction treatment.
- Strong understanding of HIPAA considerations and patient privacy requirements in social media content.
- Ability to write stigma-aware, clinically sensitive copywriting related to addiction and recovery.
- Familiarity with platform policies governing healthcare and behavioral health content.
- Experience auditing existing social accounts and developing a forward-looking strategy.
- Ability to evaluate and recommend new platforms based on audience fit and brand goals.
- Experience independently managing a social media content calendar with minimal oversight.
- Must be based in the United States.
Nice-to-Haves:
- Experience supporting social media strategy for a multi-location healthcare organization.
- Basic design skills using tools such as Canva or similar platforms.
- Understanding of how organic social media supports SEO, brand visibility, and referral pipelines.
- Familiarity with the Illinois or Texas healthcare markets.
Compensation for this position is based on market analysis and will be determined by additional factors such as location/state, skills, years of experience, relevant credentials, and education. The posted compensation range for this role is $50.00-$100.00 per hour on a contract 1099 basis. We are committed to offering a competitive compensation and benefits package that reflects all the factors previously outlined in conjunction with current market trends.
Come join a team that believes in and has a passion for providing personalized care to each individual that is a part of Symetria Recovery!
