About Parks Motor Group of Gainesville
Parks Motor Group of Gainesville is one of North Central Florida’s leading automotive groups, representing Ford, Lincoln, Hyundai, and Used Vehicle Sales & Service. We are focused on growth, community presence, and building a strong digital brand that reflects who we are.
We are seeking a driven, creative, and highly capable Social Media Specialist to help expand our digital presence and produce consistent, high-quality content that increases brand awareness, engagement, and ultimately drives sales.
This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy.
Position Overview
This is a part-time, in-person role responsible for creating and publishing daily video, photo, and graphic content across all major platforms, including:
- Instagram
- Facebook
- TikTok
- YouTube
- LinkedIn
Content will showcase all areas of the business, including:
- Ford Sales & Service
- Lincoln Sales & Service
- Hyundai Sales & Service
- Used Vehicle Sales
- Mobile Service
- Detail Department
- Customer deliveries
- Staff culture
- Community events and partnerships
Content is expected daily across all platforms to support dealership growth and visibility.
Key Responsibilities
- Create daily video and photo content showcasing vehicles, staff, services, and dealership culture
- Produce short-form video content optimized for Reels, TikTok, and YouTube Shorts
- Design branded graphics and social media posts using Canva
- Manage and schedule content using Meta Business Suite and platform-native tools
- Monitor performance metrics and optimize content based on analytics
- Engage with followers and respond to comments and messages professionally
- Identify trends and create timely, relevant content
- Appear confidently on camera and represent the dealership publicly
- Capture and promote community involvement and dealership events
- Collaborate with management and staff to highlight all departments
Required Qualifications
- Minimum 2 years of experience creating content
- Strong experience in video production, photography, and content creation
- Advanced proficiency in Meta platforms, including Facebook, Instagram, and Meta Business Suite
- Advanced proficiency in Canva for content creation and graphic design
- Comfortable and confident on camera
- Proven ability to grow followers, engagement, and brand visibility
- Strong understanding of how social media supports business growth and sales
- Highly organized and able to produce consistent daily content
- Quick learner with a strong work ethic
- Valid driver’s license
Preferred Qualifications
- Experience managing social media for a dealership, retail business, or service-based brand
- Experience editing video using CapCut, Adobe Premiere, Final Cut, or similar tools
- Experience analyzing performance metrics and adjusting strategy accordingly
- Experience creating viral or high-performing social media content
What We’re Looking For
The ideal candidate is:
- Creative, energetic, and highly motivated
- Confident and professional on camera
- Outgoing with strong communication skills
- Driven by growth and measurable results
- Reliable, consistent, and proactive
- Serious about building and growing a brand
Applicants must submit:
- Resume
- Portfolio
- Examples of social media accounts managed & content created (specifically videos/reels)
Email all materials to:
atucker@parksofgainesville.com
Applications without a portfolio or work samples will not be considered.