About Parks Motor Group of Gainesville

Parks Motor Group of Gainesville is one of North Central Florida’s leading automotive groups, representing Ford, Lincoln, Hyundai, and Used Vehicle Sales & Service. We are focused on growth, community presence, and building a strong digital brand that reflects who we are.

We are seeking a driven, creative, and highly capable Social Media Specialist to help expand our digital presence and produce consistent, high-quality content that increases brand awareness, engagement, and ultimately drives sales.

This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy.

Position Overview

This is a part-time, in-person role responsible for creating and publishing daily video, photo, and graphic content across all major platforms, including:

Instagram
Facebook
TikTok
YouTube
LinkedIn

Content will showcase all areas of the business, including:

Ford Sales & Service
Lincoln Sales & Service
Hyundai Sales & Service
Used Vehicle Sales
Mobile Service
Detail Department
Customer deliveries
Staff culture
Community events and partnerships

Content is expected daily across all platforms to support dealership growth and visibility.

Key Responsibilities

Create daily video and photo content showcasing vehicles, staff, services, and dealership culture
Produce short-form video content optimized for Reels, TikTok, and YouTube Shorts
Design branded graphics and social media posts using Canva
Manage and schedule content using Meta Business Suite and platform-native tools
Monitor performance metrics and optimize content based on analytics
Engage with followers and respond to comments and messages professionally
Identify trends and create timely, relevant content
Appear confidently on camera and represent the dealership publicly
Capture and promote community involvement and dealership events
Collaborate with management and staff to highlight all departments

Required Qualifications

Minimum 2 years of experience creating content
Strong experience in video production, photography, and content creation
Advanced proficiency in Meta platforms, including Facebook, Instagram, and Meta Business Suite
Advanced proficiency in Canva for content creation and graphic design
Comfortable and confident on camera
Proven ability to grow followers, engagement, and brand visibility
Strong understanding of how social media supports business growth and sales
Highly organized and able to produce consistent daily content
Quick learner with a strong work ethic
Valid driver’s license

Preferred Qualifications

Experience managing social media for a dealership, retail business, or service-based brand
Experience editing video using CapCut, Adobe Premiere, Final Cut, or similar tools
Experience analyzing performance metrics and adjusting strategy accordingly
Experience creating viral or high-performing social media content

What We’re Looking For

The ideal candidate is:

Creative, energetic, and highly motivated
Confident and professional on camera
Outgoing with strong communication skills
Driven by growth and measurable results
Reliable, consistent, and proactive
Serious about building and growing a brand

Applicants must submit:

Resume
Portfolio
Examples of social media accounts managed & content created (specifically videos/reels)

Email all materials to:

atucker@parksofgainesville.com

Applications without a portfolio or work samples will not be considered.

Parks Motor Group of Gainesville

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Social Media Specialist