Digital Marketing Specialist
Contract to Hire
Remote but will travel to East Coast 1 week per quarter
Must work CST Zone Hours
Our client designs and manufactures electrical connection devices used in industries such as renewable energy, data centers, electric vehicles, industrial equipment, and power distribution. Its products enable high-power electrical connections for applications including battery systems, energy storage, charging infrastructure, and next-generation power technologies. Their industry is ever-expanding which is why they are looking to add a Digital Marketing Specialist to the company fold, to help with brand awareness and drive traffic to their site. In this role, the Digital Marketing Specialist will work closely with marketing, sales, product management, and distributors to increase awareness of products and support lead generation through digital channels. The role will also support the use and optimization of the company’s marketing technology stack, including a website and CRM system.
Key Responsibilities
Digital Marketing Strategy & Execution
- Develop and execute digital marketing campaigns aligned with business goals
- Manage and optimize website performance and digital channels
- Manage paid media campaigns
- Identify opportunities to improve performance across existing digital channels
Marketing Technology
- Manage and optimize digital marketing platforms, including WordPress
- Support integration and use of marketing technology systems and CRM tools
- Work with internal teams to improve marketing tools, workflows, and data flow
Analytics & Reporting
- Track and report on digital marketing performance and key metrics
- Build and maintain dashboards to measure campaign performance
- Analyze data to identify trends, gaps, and opportunities for improvement
- Provide insights to marketing, sales, and product teams
Campaign Management
- Plan and execute digital campaigns in collaboration with the content marketing team
- Manage campaign timelines, budgets, and deliverables
- Monitor campaign performance and recommend improvements
Distributor Marketing
- Support marketing initiatives with distributor partners
- Help drive product awareness and demand through digital programs
Cross-Functional Collaboration
- Work with marketing, sales, product management, and leadership teams to support business objectives
- Present marketing insights and recommendations to internal stakeholders
Process & Workflow
- Document and maintain marketing processes and workflows
- Identify opportunities to improve efficiency and automation in campaign execution
Qualifications
- Experience managing digital marketing campaigns in a B2B environment
- Experience managing WordPress platforms
- Experience tweaking HTML/CSS
- Experience with digital marketing analytics and reporting tools
- Experience managing paid media campaigns
- Familiarity with CRM or marketing automation platforms (Microsoft Dynamics experience is a plus)
- Ability to work cross-functionally with marketing, sales, and product teams
Upon conversion, our client offers a full array of benefits!
The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.
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About Us
Digital People places creative, interactive, and marketing talent. Let’s find the role that inspires your best work.
Digital People is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Digital People offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Digital People is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.
