Title: Freelance Social Media Manager
Industry: Beauty and Cosmetics
Location: New York, NY
Duration: 3-4 months
Responsibilities
- Manage and support the planning, development, and execution of the social content calendar in partnership with the Senior Social Media Manager.
- Act as a creative thinker and strategist, transforming brand objectives, community insights, and cultural signals into compelling content ideas.
- Write engaging, on-brand social copy and captions tailored to each platform’s style and audience.
- Maintain a consistent, engaging brand voice across captions, comments, and community interactions.
- Lead monthly, bi-weekly, and post-campaign reporting, providing insights into performance, trends, and opportunities.
Requirements
- 4+ years creating social-first content with a strong portfolio of short-form, platform-native, trend-led work
- Strong copywriting, community management, and content editing skills
- Skilled in graphic design + video editing using Adobe Creative Suite, Figma, Canva, and CapCut
- Expertise across TikTok, Instagram, YouTube, Pinterest, plus platform algorithms and best practices
- Highly proactive, organized, detail-oriented, and adaptable in a fast-moving environment
Skills
- Social Media Management
- Content Strategy
- Community Engagement
- Copywriting
- Graphic Design
- Video Editing
- TikTok Marketing
- Instagram Strategy
- Performance Reporting
- Trend Analysis
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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