Title: Digital Marketing Lead
Location: Andover MA 01810 (OR) Foxboro MA 02035
Duration: 06+ Months
Position Summary:
Top Skills:
Digital Marketing Campaign experience in B2B setting. (Not B2C)
Proven experience executing events
Bachelors Degree in related field. (This will be verified via background check. Please verify completion with candidates prior to submitting)
Experience building marketing for field service work. This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.
Client is seeking a contract Services Marketing Lead for a focused 6 month mission to accelerate demand generation, sharpen value propositions, and support the commercialization of priority Services offers across modernization, sustainability, digital, and lifecycle services.
Mission Objectives (6 Month Scope)
Accelerate Demand & Pipeline for Key Services Portfolios
Build and execute targeted, integrated campaigns (digital + field)
Identify quick win opportunities to drive near term pipeline lift
Build clear reporting on campaign performance and lessons learned
Support Strategic Services Offer Launch
Lead marketing activation for 1 key offer launch
Design and manage a customer-facing launch event that brings the offer to life and drives early stage engagement
Ensure internal alignment across business, marketing, and sales
Enable Channel Adoption
Equip partners and channels with customer ready materials
Support trainings and webinars to boost confidence and conversion
Turn Insights Into Immediate Action
Conduct rapid market, competitor, and customer insights synthesis
Recommend priority opportunities for differentiation and growth
What This Role Is
A high impact, time bound marketing leadership assignment focused on accelerating progress on priority Services initiatives.
What Success Looks Like
Clear, customer validated value propositions for two priority services positioning
Integrated campaigns launched with measurable lift in engagement and pipeline
Offer launch delivered with consistent messaging and enablement
Playbooks and toolkits created for continued use after the contract ends
Insight driven recommendations that influence 2026 Services GTM planning
