We are looking for an experienced Social Media & Influencer Content Specialist to join our team in Newport Beach, California. This contract-to-permanent position offers the opportunity to craft innovative strategies that establish our brokerage and agents as prominent local influencers in the Orange County real estate market. The ideal candidate will have a strong grasp of coastal lifestyle trends and the ability to create relatable, fresh, and engaging content for affluent audiences.
Responsibilities:
• Develop and execute dynamic social media strategies that resonate with Orange County’s coastal lifestyle and affluent demographics.
• Create engaging content across various platforms, including blogs, videos, and web pages, to boost the brand’s visibility.
• Collaborate with agents to highlight their expertise and position them as local influencers within the real estate market.
• Monitor current trends and events to ensure content remains relevant and appealing to the target audience.
• Manage influencer partnerships to amplify the brand’s reach and engagement.
• Edit and refine copy to ensure it aligns with the company’s tone and messaging standards.
• Conduct research on market trends and competitor strategies to inform content creation.
• Design and implement campaigns that balance luxury with relatability, showcasing a fresh perspective of the local lifestyle.
• Utilize analytics to measure content performance and adjust strategies for improved results.
• Work closely with the marketing team to align social media initiatives with broader business goals.
• Proven experience in social media management and influencer marketing, particularly within the real estate or lifestyle sectors.
• Strong copywriting and content creation skills, including blogging and video production.
• Proficiency in copy editing and web content management.
• Familiarity with Orange County’s coastal culture and affluent demographics.
• Ability to identify and leverage current trends for impactful content.
• Excellent communication and collaboration skills to work effectively with agents and partners.
• Knowledge of analytics tools to track and optimize content performance.
• Innovative mindset with the ability to balance luxury branding with relatable messaging.
Innovation starts with people.
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