Position Purpose
Leads marketing and communications strategy for Tuck MBA program’s top- and mid-funnel enrollment efforts – from initial awareness and inquiry through pre-application nurture and application start – in alignment with the School’s mission, strategy, and institutional priorities. This position is responsible for building awareness of the Tuck MBA, engaging and nurturing prospective applicants, and driving high-quality leads into the application pipeline. The role collaborates closely with colleagues in Admissions and the broader Tuck Marketing and Communications team.
Required Qualifications - Education and Yrs Exp
Bachelors plus 6 or more years' experience or combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
- Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and professional experience.
- Demonstrated experience in creating and executing integrated marketing strategies and lead-generation campaigns, ideally within higher education or mission-driven organizations.
- Strong digital marketing background with expertise in CRM systems (e.g., Slate, Salesforce, HubSpot), marketing automation, and paid media strategies.
- Proficiency in interpreting data analytics to optimize campaign performance.
- Exceptional written, verbal, and visual communication skills with a keen eye for audience targeting.
- Understanding of the prospective student lifecycle and enrollment funnel best
Preferred Qualifications
Familiarity with MBA or graduate business education landscapes.
Department Contact for Recruitment Inquiries
Lorin Parker
Department Contact Phone Number
603.646.2904
Department Contact for Cover Letter and Title
Lorin Parker, Executive Director of Talent Management
Department Contact's Phone Number
Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?
Not an essential function
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
