We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends.
Responsibilities:
• Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram.
• Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy.
• Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences.
• Collaborate with sports teams and other external partners to create engaging and brand-aligned content.
• Utilize digital asset management tools to organize and manage multimedia content effectively.
• Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives.
• Represent the organization through external posts, maintaining professionalism and brand consistency.
• Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends.
• Work closely with internal teams to establish a structured approach to social media planning and execution.
• Produce and edit video and photo content to support dynamic social media campaigns.
• Minimum of 3 years of experience managing social media platforms for a corporation.
• Proficiency in Meta, LinkedIn, Instagram, TikTok, Reddit, and YouTube, with expertise in both organic and paid campaigns.
• Strong skills in content creation, including copywriting, video editing, and digital asset management.
• Ability to analyze and leverage social media trends to inform content strategies.
• Experience collaborating with external organizations, particularly in sports-related partnerships.
• Availability to work flexible hours, including evenings and weekends, as required.
• Proven ability to create structure and organization within social media processes.
• Excellent communication and project management skills to coordinate with internal and external stakeholders.
Innovation starts with people.
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