We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.
Responsibilities:
• Design and build engaging landing pages for new content and campaigns.
• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.
• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.
• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.
• Collect and organize monthly ad receipts for accurate expense tracking.
• Review Google Maps brand locations to ensure accuracy and consistency.
• Track and respond to social mentions of the brand across various platforms.
• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
• Proven experience in digital marketing, including campaign management and content creation.
• Proficiency in Google Analytics for tracking and reporting website performance.
• Hands-on experience with email marketing platforms such as Pardot.
• Familiarity with Hootsuite for social media scheduling and management.
• Strong knowledge of corporate social media strategies and best practices.
• Ability to create compelling email campaigns that align with branding guidelines.
• Excellent organizational skills for managing multiple tasks and deadlines.
• Effective communication skills for collaborating across teams and engaging with online audiences.
Innovation starts with people.
®Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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