Part-Time Position - Up to 29 hours Per Week
Pay Rate: $24.66 per hour
This part-time regular position qualifies for modified benefits on a part-time schedule. This includes health insurance, vacation and sick leave accruals, and Town contributions into the NC Retirement System. Employees in part-time regular positions are required by NC statute to contribute 6% into the NC Retirement System.
POSITION SUMMARY
Performs technical work, communicating and coordinating information flow within the organization and to the general public on a broad range of Town programs, activities, and services through various platforms. Work is performed under the regular supervision of the Communications Officer.
ESSENTIAL FUNCTIONS
(The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.)
- Manage the Town’s social media accounts to ensure relevant and up-to-date content is posted.
- Create, manage, and post original, high-quality, and engaging content across the Town’s various social media platforms; identify new social media tools and learn social media trends.
- Relay questions and messages the Town receives through social media to the appropriate personnel.
- Create social media content calendar; schedule posts in advance or post them in real time.
- Track analytics, engagement, and data/metrics to provide monthly reports on user engagement, reach, and ROI, and use this data to drive engagement.
- Develop and optimize creative social media campaigns and paid advertising strategies across platforms) to increase brand awareness, drive engagement, and support Town goals.
- Create graphics for the website, intranet, and YouTube channel.
- Design and produce newsletters, brochures, flyers, reports, and other print/digital publications.
- Create brand standards for social media and related content; ensure social media posts and materials adhere to the Town’s branding guidelines and standards, including graphics, reels, carousels, flyers, brochures, and other print/digital communications, and maintain visual consistency.
- Meet WCAG 2.1 AA compliance for all web content.
- Conduct social media training with internal administrators.
- Assist with other key projects assigned by the Town Manager and Communications Officer.
- Perform related duties as required.
KNOWLEDGE, SKILLS, AND ABILITIES
(The knowledge, skills, and abilities listed in this specification are representative of the class but are not an all-inclusive list.)
- Considerable knowledge of social media trends and techniques to handle social media marketing effectively.
- Considerable knowledge in understanding and designing social media marketing and communications best practices.
- Considerable knowledge of writing and editing.
- Considerable knowledge of computer systems, including social media and other methods of information research and distribution.
- Must be proficient in Adobe Creative Suite, InDesign, Photoshop, Illustrator, and/or other related design software.
- Excellent organizational skills to manage tasks and meet deadlines and schedules.
- Proficient use of Social Media tools, including Hootsuite and Google Analytics, to analyze engagement and overall effectiveness of social media efforts.
- Must be a self-starter with the ability to manage and prioritize multiple tasks at once.
- Proven ability to work both independently and collaboratively in a team environment.
- Must be willing to work in the field, on occasion, for special events.
- Skill in effectively expressing ideas orally and in writing
- Ability to communicate complex ideas effectively, orally and in writing; ability to use common electronic devices efficiently and effectively
- Ability to gather and analyze facts on a variety of subject matter and to assemble and present concise reports and presentations.
- Ability to exercise sound and analytical judgment and discretion in applying standards to a variety of work situations.
- Ability to photograph and record video.
- Ability to stay current with general and government social media trends is a must.
- Ability to establish and maintain effective working relationships with coworkers, supervisors, agencies, and the general public.
PHYSICAL REQUIREMENTS
- Must have the ability to perform essential physical functions associated with both office based and field oriented work. Duties include, but are not limited to, stooping, kneeling, crouching, bending, reaching, walking, standing, climbing uneven surfaces, pushing, pulling, lifting, carrying, grasping, feeling, talking, hearing, and repetitive motions.
- Must be able to perform sedentary work, exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently and constantly to carry or move objects in various lifting positions, such as overhead, chest height, etc.
- Must have sufficient visual acuity, depth perception, and field of vision to operate motor vehicles, capture digital content (photo/video), work with data and figures, read and interpret written materials, and safely navigate varying environments. Manual dexterity and coordination of both hands and fingers are required to operate cameras, computers, mobile devices, and related equipment essential to daily assignments.
WORKING ENVIRONMENT
This position operates in a hybrid working environment that includes both office and field settings. While a portion of the work is performed in a standard, climate-controlled office environment utilizing typical office equipment (computers, telephones, printers, and related technology), the role also requires frequent travel throughout the Town to capture content and document operations, events, and projects. Field work may expose the employee to a variety of indoor and outdoor environments, including but not limited to emergency services facilities, training grounds, construction zones, and community events. Environmental conditions may include varying terrain, uneven surfaces, noise, dust, inclement weather, temperature extremes, moving vehicles, heavy equipment, and other operational hazards inherent to municipal services. The employee may be required to operate a vehicle and must be able to safely enter, exit, and maneuver within active work zones while maintaining situational awareness. Use of personal protective equipment (PPE) may be required depending on the assignment and environment. This position is subject to all applicable State and Federal OSHA regulations and safety standards, including but not limited to hazard communication/GHS, bloodborne pathogens, personal protective equipment, slips, trips, falls, and general workplace safety protocols. Employees are expected to comply with all safety procedures, maintain a safe and organized work area, and adapt to changing operational demands.
EDUCATION AND EXPERIENCE REQUIREMENTS
- High school diploma, GED, or high school equivalency from an accredited educational institute. Associate’s degree in Communications, Marketing, Digital Media, or a related field preferred.
- At least one (1) year of related professional experience or freelance/contract work in social media management or communications. Public sector experience preferred.
CERTIFICATE AND LICENSE REQUIREMENTS
Must possess or be able to obtain a valid North Carolina Driver's License within 60 days of employment with a safe driving record. (If you possess a South Carolina Driver’s License and maintain residence in South Carolina, you are not required to obtain a North Carolina Driver’s License).
CONDITIONS OF EMPLOYMENT
The Town of Matthews requires background checks to be conducted on the final candidate(s) applying for any position with the Town of Matthews. For this position, final candidates must pass a background process to include but not limited to work history verification, professional/personal reference checks, pre-employment drug screening, criminal background checks, driving record checks, etc. During the selection process, candidates may be asked to take a skills test and/or participate in other assessments.
SUPPLEMENTAL INFORMATION
All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities.
The Town is an Equal Opportunity Employer. The Town of Matthews provides equal employment opportunities to all employees and job applicants and prohibits discrimination on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws in all terms and conditions of employment.
The Town of Matthews is an at-will employer.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
