Freelance Web Developer & SEO Specialist with Creative Marketing Focus

Kai Linz Jewelry • Part-time • United States • $30 - $40 / hour • 1w ago

Kai Linz Jewelry is a small, growing fine-jewelry brand seeking a skilled freelance, project-based web developer to help elevate our online presence, engagement, and sales. This role is ideal for someone who enjoys working closely with a brand, understands e-commerce, and can translate both technical strategy and creative marketing initiatives into execution.

This is a freelance project role with the potential to evolve into a part-time position based on performance and project execution.

Responsibilities

Build, customize, and optimize the Kai Linz Jewelry Shopify website
Improve website performance, UX, and conversion rates to drive engagement and sales
Implement and manage on-page and technical SEO best practices
Support and collaborate on Google Ads and Meta (Facebook/Instagram) ad initiatives
Partner on creative marketing initiatives, including:
Landing pages for launches, pop-ups, and promotions
Conversion-focused storytelling for collections and hero products
Site experiences that align with brand campaigns, seasonal moments, and content drops
Ensure proper tracking and analytics (GA4, Google Tag Manager, Meta Pixel, etc.)
Test, iterate, and optimize campaigns through A/B testing and CRO experiments
Troubleshoot issues and provide ongoing site updates and maintenance
Collaborate closely with a small business team to execute projects efficiently and thoughtfully

Requirements

Proven experience developing Shopify stores with a strong understanding of e-commerce workflows
Proven experience as a web developer, preferably freelance or agency-based
Strong Shopify experience required
Deep knowledge of SEO strategies, including keyword research, on-page optimization, and analytics tools
Working knowledge of Google Ads and Meta Ads
Experience with analytics, tracking, and performance optimization
Proficiency in HTML, CSS, JavaScript (Liquid a plus)
Ability to manage timelines independently and communicate clearly

Nice to Have

Experience working with e-commerce or jewelry / luxury brands
Conversion rate optimization (CRO) experience
Strong design sensibility or experience collaborating with designers
Familiarity with email marketing tools, Klaviyo, and Shopify integrations
Interest in brand storytelling, launches, and growth-driven marketing strategies

Engagement Details