Social Media Strategist (Freelance / Contract)

Kovach Marketing • Contract • Newport Beach, CA, US • 4d ago

About Kovach Marketing

Founded in 1990, Kovach Marketing is a strategic marketing firm built on the philosophy of Creative Intelligence—a commitment to deeply understanding our clients and producing innovative, effective campaigns. Our team develops full marketing programs across branding, digital, video, 3D visualization, and content development.

Role Description: Social Media Strategist (Freelance / Contract)

This is a remote freelance role working directly under the Director of Content Development. The Social Media Strategist will oversee social media planning and distribution for select clients, primarily in real estate and lifestyle verticals.

You will take high-production long-form content—videos, photography, narratives—and translate it into a cohesive monthly social media strategy tailored to each platform.

Key Responsibilities

Develop platform-specific social media strategies for each client (Instagram, TikTok, Facebook, YouTube, LinkedIn)
Build monthly content calendars and distribution schedules
Coordinate with our internal team and social media editors
Optimize content for reach and engagement through captions, tags, music selection, and trend adaptation
Analyze performance metrics and adjust strategy accordingly
Maintain consistent communication and deliverables across multiple clients

Qualifications

Proven experience in social media strategy for brands or agencies
Strong understanding of platform trends, content formats, and algorithm behavior
Ability to translate long-form content into compelling social narratives
Strong communication and organizational skills
Experience with analytics tools and data-driven optimization
Real estate, lifestyle, or community-focused brand experience is a plus

Compensation

Compensation is negotiable and determined by experience. Strategists who take on multiple clients within our department will have the opportunity to scale earnings as new clients are added.

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How to Apply

Please include links to accounts you have managed, sample strategies or calendars, and your portfolio.