Sr. Marketing Manager

CSM • Full-time • United States • 1w ago

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 69 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit

www.teamwass.com

Job Description

The Senior Marketing Manager will lead our digital agency's enterprise marketing initiatives, content strategy, and partner marketing relationships. This role is essential in driving our agency's visibility and reputation in the B2B space by overseeing strategic marketing campaigns, thought leadership content, and partner collaborations. The Senior Marketing Manager will play a key role in developing our B2B marketing approach, managing external contributors, and ensuring consistent messaging that resonates with enterprise clients.

This role oversees the marketing function and will report to the VP of the Wasserman Digital division.

Key Responsibilities:

Strategic Marketing Leadership

Develop and execute comprehensive B2B marketing strategies aligned with agency business objectives
Establish and maintain marketing roadmaps that support enterprise client acquisition goals
Analyze market trends and competitor activities to inform strategic decision-making

Content Management

Oversee the development of high-quality B2B content including whitepapers, case studies, and thought leadership articles
Manage a network of freelance writers, designers, and content creators to produce compelling marketing materials
Ensure consistent brand voice and messaging across all content assets
Develop content calendars and editorial guidelines for marketing initiatives

Freelancer Coordination

Build and maintain relationships with specialized freelance talent in various marketing disciplines
Establish clear briefing processes, expectations, and quality standards for external contributors
Manage freelancer budgets, timelines, and deliverables effectively
Evaluate freelancer performance and optimize the contributor network accordingly

Partner Collaboration

Coordinate with platform partners on joint marketing initiatives and co-branded content
Align marketing messaging with partner programs to maximize referral opportunities
Support partner events and campaigns with appropriate marketing materials
Ensure consistent representation of agency capabilities in partner channels

Marketing Operations

Oversee the implementation of marketing campaigns across digital channels including email, social media, and content platforms
Manage the B2B marketing budget and resource allocation
Track and report on marketing KPIs and campaign performance
Implement marketing technology solutions to improve efficiency and effectiveness

Cross-Functional Alignment

Collaborate with sales, client success, and leadership teams to ensure marketing efforts support business goals
Provide insights on B2B marketing trends and opportunities to inform agency strategy
Represent the marketing function in cross-departmental initiatives and planning sessions

Required Skills

Industry / Segment Skills

B2B Marketing Expertise: Strong understanding of B2B marketing strategies and best practices to develop comprehensive marketing plans aligned with business objectives
Strategic Planning: Ability to establish marketing roadmaps and make strategic decisions based on market trends and competitor analysis

eCommerce Platform Proficiency: Knowledge of the major e-commerce platforms like Shopify, BigCommerce, CommerceTools, and Magento.

Content Management Skills

Content Strategy: Experience developing diverse B2B content including whitepapers, case studies, and thought leadership articles
Editorial Management: Skills to develop content calendars, establish editorial guidelines, and maintain consistent brand voice
Project Management: Ability to coordinate multiple content projects simultaneously while meeting deadlines

People Management Skills

Freelancer Management: Experience building and maintaining relationships with freelance talent across various marketing disciplines
Team Coordination: Skills to establish clear briefing processes and quality standards for external contributors

Partnership Marketing Skills

Relationship Building: Capability to coordinate with platform partners on joint marketing initiatives
Collaborative Marketing: Experience developing co-branded content and aligning messaging with partner programs
Event Support: Skills to support partner events with appropriate marketing materials

Personal / Interpersonal Skills

Cross-Functional Collaboration: Ability to work effectively with sales, partnerships, client success, and leadership teams
Task Oriented: Highly organized with an excellent ability to track and complete tasks.
Communication: Strong skills to represent marketing in cross-departmental initiatives and provide insights on B2B marketing trends

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.