About Us
Palisades Hospitality Group (PHG) is a full-service hospitality company specializing in managing and developing distinctive hotels and restaurants while providing industry-focused financial and consulting services. We blend entrepreneurial creativity with hospitality expertise to deliver unique experiences across our portfolio. Learn more at www.palisadeshospitality.com.
We are seeking a creative, self-motivated Social Media Manager to oversee social media for Piatti Laguna Beach while remotely managing accounts for Piatti La Jolla, Danville, Sacramento, and Mill Valley. This role is freelance/contract-based with no set weekly hours and allows for remote work, though Southern California-based candidates are preferred for ease of travel. Pay is monthly retainer based on experience.
Responsibilities Piatti Laguna Beach Social Media Management
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Content Creation & On-Site Management
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Travel to Laguna Beach once per month to capture photo and video content.
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Develop Instagram Reels, video content, and high-quality static images.
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Ensure brand consistency in visual identity, messaging, and engagement.
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Manage facebook, instagram, and tik tok pages
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Social Strategy & Community Engagement
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Develop and execute a content calendar aligned with marketing objectives.
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Engage with followers, respond to comments, and foster community interaction on a daily basis.
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Implement growth strategies to increase brand awareness, impressions, and engagement.
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Source local partnership collaborators and influencers to help position Piatti Laguna's new account for growth.
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Advertising & Performance Analytics
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Manage and optimize periodic paid social media campaigns (budgeting, targeting, analytics) to support evolving business goals
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Track performance using insights and analytics tools to report on key metrics.
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Adjust strategies based on data-driven insights.
Qualifications & Skills
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3+ years of proven experience in social media management, preferably in hospitality or restaurant marketing.
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Strong knowledge of Instagram, Facebook, and Tik Tok trends, best practices, and algorithm changes.
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Local market experience preferred - familiarity with Laguna Beach and nearby community happenings and network
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Experience using Later, our preferred social media scheduling tool
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Proficiency in content creation (photography, video, Reels) for Laguna Beach.
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Experience using Canva, Adobe Lightroom, or similar design tools.
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Ability to analyze insights, understand algorithms and make data-driven marketing decisions.
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Ability to collaborate and communicate seamlessly with local Operational teams including Chefs, Managers, Sales teams
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Familiarity with paid social advertising and digital marketing strategies.
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Strong written communication skills for caption writing.
Additional Details
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Monthly travel to Laguna Beach location is required to capture content
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Freelance contract role on retainer
To Apply: Please submit your resume, portfolio, and links to social media accounts you've managed.
