Social Media & Content Producer

We Know People Media | Knoxville, Tennessee

We Know People Media is a rapidly growing, personality-driven media and marketing company built on connection, credibility and storytelling.

Founded by longtime Knoxville media personalities Abby Ham and Heather Waliga, WKP brings more than 40 years of combined on-camera experience and deep community relationships to the brands, businesses and people we work with. We create content that feels authentic, elevated and relevant, helping our clients show up online with a clear voice, strong visuals and content people actually want to watch.

Our services include content creation, social media strategy and management, brand storytelling, social campaigns, event publicity, business spotlights, brand films, photography and digital marketing.

As we continue to grow, we're looking for a Social Media & Content Producer to join our team and help bring our clients' ideas to life, from concept to camera to final post.

The Role

This is a hands-on creative and social media position for someone who loves creating beautiful content, understands social media and wants to grow their skills in a fast-paced media and marketing environment.

The Social Media & Content Producer will help take client content from concept to camera to final edit.

You'll be involved in shooting video and photography, capturing audio, editing social content, designing graphics, building content calendars, managing social media accounts and helping execute creative concepts across a variety of clients and industries.

You'll work directly with clients, and become an extension of their brand, helping determine what they should be saying, showing and sharing online. You'll need to understand not only how to make good content, but why a client should post it, when they should post it and how it fits into their larger strategy.

We're looking for someone who is early in their career but already has a strong foundation in production, editing and social media. This could be a recent college graduate, someone coming out of an internship or someone with 1–2 years of professional or freelance experience.

You don't need to know everything yet. You do need to be dependable, organized, willing to learn and confident enough in your skills to take ownership of your work.

What You'll DoSocial Media & Client Management

Help manage social media accounts for a variety of WKP clients
Build and maintain monthly content calendars
Plan content around client goals, promotions, events, launches, holidays and important dates
Stay up to date with social media trends, formats and editing styles
Schedule and publish content across Instagram, Facebook, TikTok and other platforms
Monitor account activity, engagement and performance
Review social media analytics and help identify what's working
Communicate directly with clients and help create a comfortable, professional experience
Manage multiple clients, calendars, projects and deadlines

Content Creation & Production

Shoot video for WKP clients using professional camera equipment
Capture high-quality audio using wireless microphones and other professional audio equipment
Photograph people, products, businesses, events and branded content
Assist with developing creative concepts, shot lists and production plans
Help execute shoots from preparation through final delivery

Editing & Design

Edit short-form content for Instagram, TikTok, Facebook and other social platforms
Create social graphics, promotional graphics and other digital assets
Adapt content for different platforms and formats
Organize footage, project files and final assets
Maintain organized client folders and production files
Help prepare polished, platform-ready content for publishing

Team & Production Support

Prepare equipment and production materials for shoots
Help develop shot lists and production plans
Work with the creative team to execute client campaigns and content plans
Communicate clearly about project status, deadlines and deliverables
Jump in and help wherever needed on production days
Be willing to learn new tools, platforms and workflows

The ideal candidateRequired

0–2 years of experience in content creation, video production, social media, photography, marketing or a related field
Recent college graduates are encouraged to apply
Experience creating content for social media through school, internships, freelance work or professional experience
Experience shooting video on a professional camera
Understanding of basic camera settings, composition, framing and lighting
Experience working with professional audio and microphones
Experience with photography
Experience editing video using Adobe Premiere Pro, DaVinci Resolve and/or CapCut
Understanding of Instagram, TikTok, Facebook and short-form social media content
Experience creating social graphics or other digital content
Strong organizational and time-management skills
Excellent attention to detail
Ability to meet deadlines and manage multiple projects
Strong written and verbal communication skills
Willingness to learn and take feedback
A strong creative eye and genuine interest in social media and digital content
Reliable transportation and a valid driver's license

The Person We're Looking For

We're looking for someone who is early in their career but serious about their craft and excited to build something.

Our ideal candidate is reliable, trustworthy, organized, teachable, creative, responsible and a team player. We're especially looking for someone who doesn't need to be micromanaged. You should be able to receive an assignment, understand what needs to happen and follow through.

You should be a natural people person. You never meet a stranger, you’re comfortable in any social setting and you know how to make people feel at ease. You can confidently represent WKP in front of clients, build genuine relationships and bring a professional, positive presence to every shoot, meeting and event.

Why WKP?

We Know People Media is growing quickly, and we're building a team that is excited to grow alongside us.

You'll work with experienced media professionals and creatives while producing content for a wide variety of businesses, entrepreneurs, organizations and brands.

Because we work directly with clients, flexibility is important. This role may occasionally require early mornings, evenings or weekends for client shoots, events or other production needs. We also believe that flexibility goes both ways.

WKP is a family-first workplace that values balance, trust and treating people like people. We believe in working hard, doing great work and having fun while we're at it. Our team is supportive, collaborative and flexible, and we want our people to feel trusted, valued and excited to come to work. Full-time employees receive two weeks of paid vacation and seven paid holidays, along with a flexible work environment that recognizes that life happens outside of work.

Location: In person in Knoxville, Tennessee

Position: Full-Time

Experience: Entry-level to 2 years+

How to Apply

We'd love to see what you can do. Please submit the following with your application:

Resume highlighting your relevant experience
Portfolio showcasing your work in graphic design, social media, photography, videography and video editing
Three social media reels that you personally shot and/or edited. Please include a brief note explaining your role in creating each reel.
Examples of social media accounts, graphics, content calendars or campaigns you've worked on, if applicable
A short paragraph about why you think you're a good fit for WKP and what you're looking for in your next opportunity

Equal Opportunity Employer

We Know People Media is an equal opportunity employer. We are committed to providing a workplace free from unlawful discrimination and harassment and consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status or any other status protected by applicable federal or state law.

We Know People Media

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Social Media & Content Producer